Talk about the chain of things.

With the Baidu search engine algorithm adjustment, especially the Green Luo algorithm on-line as well as the rejection outside the chain tool Bate official opening, the original more seoer began to question: The outside chain has died? Talk about the chain, and SEO-related personnel should be very familiar with, because the search engine ranking algorithm is the most important in the station optimization and station outside optimization, External chain is the focus of optimization outside the station. But more and more marketers are beginning to question the importance of the chain. Here I would like to say: No, the importance of the chain has been there, outside the chain of construction is a continuous station, the need for quantity and quality of the combination of quality can not be overlooked by search engines. However, in the actual use of the process, many of us have entered the misunderstanding, do not really understand what is the quality of the chain. So, what is the mark of high quality outer chain? Let's discuss it together.

　　

1, the quality of the platform

In the process of construction of the chain, it is very important to choose the platform, especially the high quality platform. High-quality platforms can determine the value of the chain, and whether the chain can get users to vote. What is the basis of high quality external chain platform? First, the first rule of high quality platform is relevance, only relevant to their own website theme can be considered high-quality, followed by a wide range of audiences, the majority of the population, of course, local users better. Second, we also need to study the authority of the external chain platform, whether it has a certain authority, the credibility of how high, whether the follow-up has a more sustainable development, these must be fully considered, extending the appreciation of the outer chain of space. The choice of platform is very important, must have the rich experience marketing person completes the first step, this is very crucial, relates to to the outside chain whether effective and the life cycle.

2, the quality of the content of

Outside the chain construction process often ignores the audience users, marketers are increasingly narrowing the world of SEO, blindly release the chain, thus ignoring the quality of the chain content, timely in a good outside the chain platform, no high-quality content, users will not pay attention to the reader or continue to pay attention. So what are the high quality content that is reflected in those areas? High-quality content must be reflected in the highly relevant, content topics fully related to their own website theme, and to be able to elaborate and explain the problem, to help readers easier and more favorable access to information, access to knowledge accumulation. Need to be reminded that: the operation of the process too much emphasis on quantification, and ignore the quality, in the end the chain is not high quality, more likely to produce spam information, on their own site instead has a negative impact.

3, the quality of sharing

One of the necessary conditions for quality outside the chain is natural sharing, with the help of High-quality platform and the use of high-quality content to fully achieve the effect of human reproduction, of course, there are many sharing tools has fully reflected its value, and user-friendly readers. Of course, more often the initiative to allow users to reproduce and share, this must be used to the soft text submission and use, at present, many large platforms in order to allow users to display their own, there will be contributors to the entrance, can create rich content for themselves. These high-quality platform content will often be reproduced by a lot of Web sites, user readers to share, this is a very good method, the value of sharing also reflect.

4, the high quality of data

The most easily overlooked in the construction of the chain is data collation, after the construction of the chain needs to investigate its effectiveness, survival cycle time and more, all need to rely on each stage of data statistics and comparative analysis. However, most marketers have neglected the importance of the data, resulting in confusion, the late research on a large number of errors, resulting in low efficiency. In the data statistics must be accurate, refinement, and must always require high-quality, through the data can be at a glance grasp the current situation, work project progress.

Source: Euonymus http://www.jssjhmw.com/, Author: Yang Nan Strong, reproduced please specify.