User Experience Design: Cultivate a close user's heart

Summary:

For designers,

-Mining user needs, what is the value?

-Mining user needs, what can be done?

-Mining user needs, how to maintain the mentality?

-Mining user needs, what can be done in practice?

My purpose, as far as possible to introduce their own practice methods to everyone, the focus is how.

But my fundamental purpose is not to teach people to spend a lot of time to implement these methods, but to cultivate a close to the user's heart .

0.BG

We, or inexplicably started, do not know what products they are connected to, or MRD\PRD, but it is according to gourd painting scoop, only focus on the design of the interface, or enthusiastic, very insightful, but PK is not so reasonable. This is what I've been working on for the past year.

Of course, our ultimate goal is not to get a data-informative MRD as soon as possible or sophisticated PRD, this product/project concept is what, what is the motivation, how to do better and so on, is the designers want to understand earlier, and hope is the sooner the better, the more the better.

Perhaps some people say, has the operation, the PD, uses the research the Tatsu people, the designer for what also must gather up the crowd?

A: Because we are a group of self-thought, unknown truth experience experts.

1.why--9-point necessity for 4 objects

"For designers"

x do your job in the introductory course

Before reading an article, the author advocates to do industry experts, then the capital to do experience experts. Designers have a certain UE field of expertise, but only with the industry's user behavior, industry rules, industry characteristics of the depth of understanding, only to be able to talk about the basic conditions of experience.

I am a loyal user of watercress, I am a passionate fan of Google, but as a designer of E-commerce, we may be natural buyers, but most of them did not open a shop, or a small-scale business, the sellers are still very unfamiliar with the group, so close to the user in-depth understanding of the industry is likely to be our introductory lesson. And even with the research team involved, designers still need to focus on and participate in the process of the entire study.

In one word: Make yourself a professional or at least a senior user.

X makes designers focus on big interactions

If we just hold the MRD\PRD to the gourd, we will only focus on whether the interaction is excellent and the control is suitable for such interactive details. Not to say that the details are not important, if the product function settings have problems, the details of the exquisite processing is only the end of the impossible, because it is not the user needs, they totally not care. Focus on the user, focus on the industry can inadvertently shift our attention to the product of the big interaction. Direction pointed out, more conducive to excellence.

In a word: don't prejudge, don't get bogged down in details.

X improves the professional skills of the designer

When we studied industrial design, we had a market research lesson. In the design process, the prophase investigation is a necessary link. Although the school research is often a formality, so that the design is always full of college taste, but the importance of this skill can be seen.

Mastering the methods and processes of independent research can help us to work more effectively. And the method is universal, even if it is not the role of the designer, acquisition of this skill will benefit a lot.

In a word: Master Yi long skill to enterprising.

"For Projects"

x ensure the project is smooth and express product intent clearly

To ensure the smooth implementation of the project, interaction and visual design can better express product intent, designers need to this product in the past and present life has an understanding, can not hope (PRD) Vincent Righteousness.

x verifies business and user needs fit

can help PD to verify that the product planning and function points are too different from the user's needs, when the difference is too large, timely judgment, adjust the direction of the product properly;

X strengthens the sense of identity and mission

Even if the results of our studies are consistent with the early PD plan, what we are doing is not in vain. It allows the team to have a strong sense of identity and mission to do, better to achieve the product.

"For Products"

X to ascertain the user's bottom line, grasp the core experience

Ta did not think of, you gave, TA may not be happy, but Ta want, you did not give, that TA can not accept. The basis is the core, grasp the basic needs of users, improve the basic experience, to reduce the threshold of users (a), this is the user most inseparable from this product reasons.

X is beneficial to the sustainable development of products

Our designers here are a number of product lines, every day is multitasking, it is difficult to have a deep understanding of their products, but also the development. For example, the front-end development engineers of a product change 5 people a year, the workload, they can only follow my description to write code, because there is no time to understand the business. Different PD plans different directions, different designers design different styles, different developers write different code, resulting in the product is not sustainable development, serious impact on the user experience. If the designer can keep track of the user's needs change, and form a document record, one to facilitate their understanding of the product, and secondly can reduce the cost of learning other people, even if the change of people can be the original theme of the product to carry out.

"For resources"

X in the absence of research team support, through a quick, convenient method, independent study, to produce conclusions.

Finally, it is completely harmless and not risky ^_^.

———————————-"Previous" End —————————————

And to reaffirm my fundamental purpose--

instead of teaching people to spend a lot of time implementing these methods, they are developing a heart that is close to the user .