User Experience Design: User Registration Process Design method

Conversion (conversion rate) The word in the E-commerce team should be very familiar with, but in fact not only e-commerce, the word should also appear in most of the Internet team's core assessment indicators. For example, if the Product Details page and the payment process are the gold pages and processes of the electricity merchant's website, the new User registration page/process is the Golden page and process of each community website (especially the newly established).

Last year in the 51.com big hot Time once did analysis to it, found that regardless of its "cottage" side, in the new user registration and guidance here 51.com is to reach and international standards, speculation should also be reference to a lot of foreign advanced examples.

The PPT posted below comes from a Adaptivepath user registration process case study (first from helicopter, an interactive design group in watercress), where I have translated and updated the full text of the content. Basically, we can extract the following four principles from the actual cases of how these foreign websites design the new user registration process:

• To provide users with a compelling reason to join- to persuade new users to register, the site should improve their own value in the potential users, while reducing the cost of the user to join the investment. Simply put, the bigger the difference (value-cost) is, the better!
• designed to make the user feel relaxed registration process- successfully booting the user to press the "registration" button is only the first step! The website also needs a user to feel relaxed and comfortable registration experience! If the registration process is quick and easy, users will be more likely to try a variety of other services, even if they are not sure what the benefits will be.
• don't let the new user "hang"-the guidance information provided to new users should not be stopped after they have been registered. Discarding new users on an unfamiliar page or a lack of hints about what to do next will only make users feel confused. It is therefore necessary to find ways to give new users an implicit or explicit guide to what they can do next.
• accelerate the initial buddy-building process – the biggest hurdle for new community users is how to start building their own social circles. Without good friends, many community-based services can lose a lot of value. Therefore, helping users find and add friends quickly is the key to retaining users.