User experience: The design of internet advertising pictures

Internet advertising, different from books, magazines, there are too many people open a Web page, hurriedly sweep a few seconds, directly closed. From this aspect, we should pay special attention to optimize our own advertising "Size of File", the faster the advertisement content is displayed, the more visitors will be attracted.

has been operating in the rich media (floating in the lower right corner) advertising, of which the core of the two parts, one is the introduction of the volume, the second is the conversion rate.
To improve the introduction rate, first of all, it should be noted that netizens in the target site for the length of the visit:

controlling File size

Internet advertising, different from books, magazines, there are too many people open a Web page, hurriedly sweep a few seconds, directly closed. Starting from this aspect, we should pay special attention to, optimize their own advertising "file size", so that the faster the advertising content to show, to attract more visitors. I have seen some design very dazzling flash, two clicks is not ideal, why? 69% of netizens in less than 10 seconds to shut down the Web page, your flash load need 7, 8 seconds, they do not even see, how to click?

Choose the right size

The existing rich media advertising, mostly divided into two sizes, 320*270 and 270*200, the two forms of advertising, give people the initial feeling, is often the bigger the better. In fact, it depends on the content. Tencent's News pinball window, size only 240*160, each bounce out, always attract a large number of users to open a look, why? Because users feel that it is not advertising, it does not arouse their disgust.

Let's first analyze the user screen resolution of the target site:

If you are using the 1024*768 resolution of the user, minus the width and height of the browser sidebar, leaving only the 1003x600 position, in this position to hang a 320*270 ads, the equivalent of One-third of the visual area is advertising. A few years ago, the user's ability to judge the ads was low, and the rate of clicks was probably up. Put in today, from the actual test data, not all ads are larger the better, some content, put 270*200 size, the introduction rate is higher.

Concrete analysis of specific problems, more testing to find the most suitable for their own product advertising size.
When we do not have the means to significantly increase the introduction rate, the launch of small size ads, reduce costs, but also to ensure that the operation of one aspect.

Dynamic or quiet

We only have a 270x200 position to show more content in a limited size.
I thought I'd get a bunch of big girls. Carousel display, dazzling a flash is an effective way to promote the introduction rate. Results test found that some netizens instead like the quiet jpg, do not like advertising, the higher the introduction rate. More needs to analyze is, the target website visitor belongs to what kind of occupation, in "Beauty" the website launches the beautiful woman advertisement, obviously effect is not good. In the "military" website to sell cosmetics, not many people are expected to see. After choosing a good target site, test several different patterns of advertising, never trust your feelings , those are just your guess. Do not be credulous of other people's judgments, do not believe that my article, their own ads, more testing themselves.

Luring type of advertising

Website operation, in fact, is a continuous learning process, we can draw on a lot of experience to attract users.
For example, by luring ads to fame "QQ winning ads"

This kind of fraud by a variety of unscrupulous people to change the pattern used many times, send Q coins, send cars, send a house. No one is the use of the user's greed for the psychological, luring users to click. It's all old-fashioned stuff, cheating and cheating, and most of them cheat themselves in.

First, a temptation to "30 days to increase 18 centimeters", and then to the right a pile of "success stories", all kinds of beautiful women round to play. Finally the upper right corner and then a "close" button, even if the flash did not impress you, to point to the "close", as can be introduced to their website.

Look at the same designer's different works, they also put different types of ads, seemingly in the test of different ads two clicks, specific which more attractive users, I do not get the data, not to judge.

Look at a similar product lure type of advertising, found that they have chosen flash as a means of expression:

This small size on the performance of visual impact, copy, really test the team operation of the foundation.

Let's take a look at the threat extension.

To protect the user's security in the name of promotion, there are "chivalrous" meaning. Especially when a "warrior" cries out for "free" bodyguards, the actions he recommends are more easily accepted by the user.

An unable to click the "Cancel" button, a "90% virus Trojan is on the Internet when you embed through the Web page", followed by "Next" "360 security browser can effectively prevent Trojan loading, less fishing, pilfer number and other risks":

How many users have installed 360 of browsers on this trick?

This way, how many users to the 360 security browser set as the default browser?

Their product promotion speed is explosive growth, the use is nothing more than "free strategy" and "intimidate users", we do not talk about whether this means aboveboard, look at the market share it, from the June 2006 birth to today, 360 security guards installed capacity has exceeded 250 million. From April 30, 2008, 360 Security Browser (360SE) released, today, in China's market share is far more than the November 9, 2004 release of Firefox ...

Tired, feeling and summary not much written. In this article, share and record your learning process.