Website Keyword optimization tips

1, each page target keyword not more than 3

Many webmaster like to put a lot of keywords on the home page, that the home page weight high, the key words on the home page, the opportunity to get a higher ranking. If you can find the main and secondary keywords not too much, altogether four or five, then this is acceptable. But if the most important and more important related keywords have more than 10 20, then do not have to squeeze on the home page.

Each page target keyword limit in 2-3, otherwise the page content writing, the internal link arrangement, the external link anchor text and so on will encounter the contradiction cannot solve. The final result is that a page can only get 2-3-word rankings. It's better to plan ahead and distribute the words of different importance to different pages. This is especially important for new websites such as the cool funny web.

2, the evaluation of the first keyword

Do the site, most people will feel that the target in the industry the most difficult word effect of the best, search more times, to the flow must be large. For example, in the SEO industry, the goal is set in SEO or search engine optimization.

For some corporate websites, this is also the last resort, because the enterprise product name is long fixed, in the advent of the internet before so called, can not change. But there are some types of information, portals, social media and personal sites, the focus of the subject and key words can be very small, it depends on how you determine.

Identified the first keyword, then the Channel page keyword is determined accordingly. And the first keyword in the end is the goal should be placed in the SEO? For example, my cool funny network, is the channel name + article title + site title = Channel Title such a combination greatly increased the Forum keyword in the Channel page exposure rate!

There are three factors to consider:

1, search times;

2, competitors (the existing line in front of the site) strength;

3, they are willing to spend time, money, manpower;

Many times you don't have to focus on the hardest keyword, especially on a new web site like the cool funny web. If the difficulty set too high, two or three years have not reached the target, I am afraid the webmaster I will not hold on. So I set the difficulty to a lower point! The development of step!

3, first do keyword research

Do not know what the user search for keywords, there is no reasonable keyword layout. Now many of the company's home page target keywords are site designers take for granted word or company name, are some people do not search the word. This is not conducive to enterprises or companies on the network to promote!

In-depth keyword research, in addition to avoiding the most important keyword selection of major errors, but also to help all keywords in different channel page arrangement. The most important keywords are usually the largest number of searches of the 2-3, the number of lower search levels of what? What are the differences between these words? Should you arrange a separate channel? How many of these medium-term keywords need to be arranged? is the overall architecture of the site able to meet these keywords? Is there too few keywords to be found enough to make the site architecture sufficiently plump? And so on. For example, "Cool funny net" This keyword, online "Funny strange", funny nets and other daily search volume is quite impressive! and "cool funny Net" full name is a good entry point!

4. Avoid multiple pages competing for the same keyword

This is also a lot of sites easy to make one of the problems, the site has more than one page target keyword is the same. Some webmaster believe that the home page and several columns to enhance the optimization of the same group of keywords, so that the opportunity to get a higher ranking. In fact, this should be avoided as far as possible. The same site to compete for a keyword, should only be a page. In this way, whether the internal link arrangement, or the construction of external links, as well as copywriting writing, can be targeted accurately, will not distract energy.

5, Long tail keyword

Long tail theory we are familiar with the use of SEO, sometimes I instead feel stressed that the long tail a bit too far. To do SEO people, the most important thing is the long tail consciousness, in the site structure, internal links, article page writing and so on, think of a long tail this concept is enough.

The website that really can make full use of long tail advantage, must have more than hundreds of thousands of pages at least. The long tail effect of this site is naturally obtained, and it is not possible to conduct a comprehensive long tail keyword study. In a lot of articles on the page or product page, natural writing, highlighting a very single theme is enough, do not have to do deliberate keyword research.