Website operation: The reason why the local website does not do very much

Site operators many personal webmaster think that now on the national website itself has no advantage, so the pursuit of a regional farming practices, especially classified sites, although some sites now seem to have some competitiveness, but in the long run there is no potential for development, regional sites in addition to some government or telecommunications nature, has a strong resources, such as the Wuhan Hotline and other sites, other personal regional sites are difficult to get up, from the following points to analyze the problem.

One: The network this industry has its particularity, is the strong stronger, weak this weaker trend, if you just do garbage station, rely on SEO to make the flow of advertising money does not count. Even this kind of website is not regional. This particularity is related to people's characteristics, that is like lively, like a restaurant business good enough to you to often wait, You don't want to eat in a place where there's no business.

Second: The general website is to live by advertising, in particular, personal webmaster, which means that more traffic is needed, it is clear that the regional Web site traffic does not rise quickly nationwide. And the network of this industry, there is a traffic bottleneck, like a traffic 10,000 of the site to make the advertising cost is certainly more than 5,000 of the traffic is not higher than one times, This means that the increase in traffic will result in more revenue, and the national website is easier to break through this bottleneck, and this will appear more and more gap, this may be why there are always some classification of the regional Web site is always facing a dilemma is beginning to flow up, to 3000 or so will not move, It's going to get worse.

Third: The waste of publicity costs, a very popular example, general publicity want to go to the popular place post propaganda, also send a post, 10 people see if do the country, then these 10 IP are valuable, if you are the place, then means will waste 80% or even 100%, If you go to the local nature of the site propaganda, it is very simple, regional sites are not much popular, then the scope of publicity will be very small. This will increase the cost of your promotion.

Four: Any one website wants to be bigger, especially the venture capital, it must be national, I don't think any venture capital would be interested in a site that does regional business, and some people will say, I first do a region, and then have experience to expand, then the first problem is that you can not do this area, how to expand , and wait for you to expand, the world does not know what it looks like, the internet industry is speed, no one will wait for you, perhaps your competitors at any time will let you die on the way forward.

V. The success of other countries only from one country, no region has yet been able to succeed in the national example, the so-called everything is the original, you are sure you can break the precedent, if you can,. That's not necessarily the case, because it doesn't match your ability.

The reason why the regional website does not do very much
1, not enough resources I am very agree with
2, the station relies on the advertisement, the advertisement relies on the flow
This point of view is at least popular or vulgar. Regional sites do not deliberately pursue the pursuit of traffic but the pursuit of accurate positioning, with the regional traditional industry integration or integration. For example, ordering a Web site does not mean that the business of a regional site can only be in one area class, no one has defined it, and no one can define it. My understanding is that a good regional site must have local resources or government, or business groups, its secondary abandonment of the traditional Internet concept, the Internet and traditional industries, or not the Internet also make a successful combination. is the outlet of the regional website.