What exactly does the optimization content do before it is indexed by search engines

We all know that the site Search engine optimization ranking content is the most important, the content of the website is like the blood of the human body, maintaining the balance of the conveying and maintaining the body state of the body, now with the search engine algorithm constantly changing for the content of the site in all aspects of the requirements is constantly improving, now the grasp of the article also makes a lot of optimization staff headaches , even if the original article page is not necessarily will be indexed by search engines, modify the article, the results of a patchwork of articles is getting worse. How to break through this most basic site content construction This mark, is our optimization personnel have to face serious problem. The author of his recent actual combat experience for everyone to understand the current site content should be how to do?

First, the subject of the article. I do the operation of the Enterprise station optimization, for their own industry, I will take the product category as an example of how to build the site content, first of all for their own website users and Baidu index will be user experience and site to optimize the keyword combination. The specific approach is that the choice of real user-useful products on the characteristics of the characteristics of the words, can be around the product of a feature to extend, the characteristics of the product to abstract and generalize into a long tail keyword to form a strong text title, the title must be prominent, clear, Let the user see the title there is a desire to read, then in the content of the construction process around the title pointed out the characteristics of the use of products, and finally published their own point of view, a little summary, in line with user experience, to provide users with truly valuable things is the first step of our content construction.

Second, the content of the article. Just talked about is the article topic choice and content must cling to the theme around the user, make the article has the most basic characteristics, that is, the article must have the readability and good user experience, we look at the search engine in the article quality should pay attention to which aspects, the title in the choice of time to consider the user is the most basic, But our site content and the most important point is to be included in the search engines, the title must be unique, the specific performance is to use their own title in Baidu search to see similar titles and articles are not much, if a lot of articles are around such a title, we want to further continue to the title of the article Processing, Appropriate insertion of the idiom of relevance, words, as far as possible to do unique and do not repeat, the content of the building in the user experience a good foundation, improve the originality of the article is best to write their own, free patchwork and modify the article not only included not ideal, the impact on the weight of the site is also evident, the author site content has been This author can be responsible to tell you, so advocated as far as possible to write original things, original content how to do? The author of the proposal, first of all, to the company's business and products have a deep understanding and understanding of product functional characteristics, familiar with the nuances of similar products, to find out these differences to create, expressed in their own language, this is not only the reader is eager to understand is also often not be noticed by other people as long as we seriously, confidence mining these subtle things to play the original article is really not what we think of as difficult.

Third, in terms of words and length of the article. The author suggests to write at least 500 words above, the author according to own experience, the average word is less than the article included is always not very good, I also summed up a bit, because the product characteristics are those, the words have always been that if you have been using their own language to describe the characteristics, it is easy to move to a mindset, Cause the repetition of the article increased, a site in the article repeat, the article included, nature is not good where to go, the author suggested that, in the first paragraph can be for their own recent sentiment or hot topic to unfold, both enrich the content of the article and expand the length of the article, but also the first time to attract the attention of readers, In the middle of the focus on product features to provide users with valuable things, the end can be appropriate to express the emotion, summed up the product characteristics, for this product and similar products, what is the comparative advantage? What is the disadvantage? What is the choice of the reader? Show your experience and what's helpful to your users, we write articles just as with the user in the silent language communication, so that customers feel see text such as See people, which this article even if successful, the user has value, the search engine will naturally like, an article to write a voluminous five hundred or six hundred words he has exercised our thinking, and write a high-quality things, but also can increase the collection of search engines, why not? The above words are based on the author's experience, some of the strategy is also the author in the operation of long-term use to try to sum up the hope for everyone to help well today I will share with you to this side, thank you. This article from the Intranet security http://www.xki.com.cn original first Admin5, I optimize Q Group: 54641201 hope like-minded friends join us to study together.