What elements should be placed on the homepage of the website?

What should I put on the home page?

Combined with their own site to do some understanding and work in the accumulation to discuss the topic of what the home should put.

homepage as a portal and window for a website, his importance is certain. His most basic function is to provide navigation to the users of the website, and secondly, to embody and highlight the role of the site theme.

These two roles are critical to a website.

first of all, from the function of providing navigation function, a website project in the early implementation of the most important is the division of the site columns.

Here you need to take into account the need to navigate the content of the site, but the site navigation is only a column optimization division, he will never be perfect, in order to his more comprehensive needs, the only solution is to the column two or even multiple divisions, such a division of course should be directly reflected on the site, The most effective or directly on the home page to focus on the embodiment. So the home page needs to place the navigation as well as the use of a concentrated area to reflect two times navigation. Where do you want to put the two-time navigation in this set? discussed together in the back.

then from highlighting the functions of the site theme, the site should highlight the theme must be clear on the home page to indicate the site's own functions and functions.

These can be determined according to the nature of the site's operating entity. For example, a service company to do the site, he must be highlighted in the home page to highlight their service system, production-oriented enterprises to do the site must introduce their flagship products. So this is another important thing that needs to be placed on the site.

How do i put the first element?

the center of gravity of the page

Next, the center of gravity of the page, this is my own abstraction out of a concept. It refers to the page of some important elements or to join together to form a geometric point of gravity. If the contents of a page are placed unreasonably, the center of gravity is either not reflected or will be reflected in an unsuitable area. So the whole page gives people the feeling is no structural beauty, very fragmented, like the record water account, not top-heavy is the head weight. If a reasonable arrangement to place these elements, so that the focus of the page, limited to the focus of the viewer's attention, so that the entire page will reflect a sense of structure, give people a sense of symmetry.

a sense of the level of the page

In addition to the focus of consideration, you also need to browse the site based on the intention of the user to consider:

What is the user's intention to visit this site? What information is needed? What information is needed first? What information is needed then? What are the main messages? What are secondary information? Through this kind of categorization to rely on reasonable arrangements to separate the page level. Which ones need to be highlighted? What doesn't need to be highlighted? There should be several in mind.

website Information class column

The information mentioned here refers to Web site announcements, corporate news and industry information, such as information content, refers to the narrow sense of the information column, the broad sense of the site's columns, including functional is the information class.

website Information column is an important part of the site, the site as a carrier of information, these are necessary elements.

But he is not the importance of the site that need to highlight the elements, the specific needs of the site according to the actual situation to decide. From the point of view of website operation and marketing, these elements are not outstanding to the function of the website visitor service for marketing purpose. So he should not occupy a large space on the home page. Because for marketing purposes this information is mainly for search engines, search engines will not be like ordinary people to criticize the form of information, such as color, style and so on.