What is the difference between a master and a rookie doing a full map of the PPT?

Just as in the recent NOTE3 press conference, Lei June released a full page of the entire map of the PPT, can be regarded as classic:

With the LEI June sensational speech, this page PPT expressed in the beautiful longing for the scene is ready, instantly let a lot of audience under the stage tears.

So, how do we do this ppt as an ordinary person who is not a designer?

First look at a diagram:

I decomposed this ppt into 2 dimensions (maps and copywriting), and 4 quadrants.

First dimension, copy.

What should a full-picture ppt copy of a person's applause look like?

　1, copy must be refined.

There are two kinds of refining here: condense a paragraph of text and write the title directly.

I have seen more classic examples:

What a classic, I'm not long-winded here.

And what is a bad copy?

This is Lei June, if it is written, it will be too much of a failure.

However, if this phrase is condensed out of that sentence, all my longing, the effect immediately changes dramatically.

This is the copy of the above said to refine the text to condense a keyword.

Why do you want to talk about copy refining?

Because the brain is dealing with a message like this:

If the eyes see a lot of text, our brain processing information time will be prolonged, and the psychological experience of the time lag, even do not have the necessary effect.

Then compare the effects of these two pictures:

The processing information time is short, the psychological feeling is stronger.

It takes a lot of effort to deal with the information, so I don't see it!

Therefore, the full map of the PPT, the copy must be refined, otherwise, you can hardly let the audience climax.

　　2, copy should be eye-catching.

Sometimes, in order to highlight the copy, you have to deal with the background.

The main way is:

A: Either put a layer of film on the map, so that the overall color of the map become even.

It's like this:

Image source: Tao said PPT

Imagine, if the map is not the top of the layer of film, what would it be like?

If so, the audience may be because the color of the background image is uneven, resulting in the reading of the text barrier, more effect.

The same examples are:

Foil film:

Non-sticking film:

Film vs. Foil:

B: Either deal directly with the picture.

Just like this, the part that will write the copy is atomized, do not write copy of parts do not deal with:

Need to use the picture processing software to operate.

3, copy the typesetting also want to maintain beautiful.

All-figure ppt because of the relatively few copy, so the layout method is also very simple.

There are about 3 kinds:

This is the center alignment:

This is left-aligned:

This is right alignment:

Finally, a summary of the copy of this dimension should be noted in 3 points:

Copy to refine, copy to eye-catching and copy to pay attention to typesetting.

Next, we make the second dimension of the classic whole-picture ppt: the matching graph.

What does this dimension need to be aware of?

　1, with the map to High-definition uncensored.

This is the most basic requirement to ensure that the information on the picture can have a high degree of identification, so that the audience can easily see clearly.

It's like this:

or this:

What is the failure of the picture?

The picture is blurred, it feels as if it is casually found a picture to put on.

2, with the copy of the picture has a complementary relationship.

Good copy can make people move, good mapping can quickly build a sense of vision. The combination of the two will allow the person to remember in an instant the scene (with the image of the visual sense) of what happened (the content of the text to talk about).

For example, this map-built scenario:

Large tracts of dark clouds to create a sense of oppression, so that people can not think of positive scenes. In addition, the small, people feel very melancholy, this is the map with the feelings of people.

In addition, with a good copy, more to add this feeling.

And here's a picture like this:

Copy and map constitute a complementary, the effect is quite ideal.

Finally, to sum up the map, you need to pay attention to two points:

The quality of the picture and whether the picture is complementary to the copy.

What is the pattern of failure?

I did a random example, purely for a joke: