What is the future of communication software competing with pony?

Not thoughtful, but usually work with a variety of IM software, the smell, feeling, intuition told me, later, no matter which area of the main group, which segment of the market, it is difficult to compete with QQ, the difficulty is not in the function (domestic play creativity, imitation ability is first-class), but how to let users try to use your new software for the first time, When he already has a kind of the most outstanding, early become his life must product software.

Most people are super lazy, once I get used to watching news on Sina, even if NetEase, Sohu, Tencent has Sina does not have the news, I also lazy to see, the United States to pick up the final 20 talent show, even if there are two magicians are all the most dazzling two, must also be eliminated one, lest the program aesthetic fatigue, Only one of the best in each type will be widely accepted. The reason why we are engaged in it is often to TechWeb, on the donews, on the Chinese stationmaster station, on stationmaster net, that is the work need, is lest miss what, just like the jury to be forced to see many bad talent performances from the audition to be afraid to miss the talented person, but unlike the audience may choose directly from the final stage to start the optimistic program. And if we only from the emotional need, the entertainment need to choose, we are the audience, we are the market, then each class usually only one of the best is we are willing to use.

When people have this mentality, the first to occupy the dominant position is undoubtedly difficult to be shaken. What about the second and third equally excellent? I use QQ, also use MSN, also use lava, also have the former Sina, NetEase's instant communication tool ... Only QQ is spontaneous and willing to use, MSN is the company rules forced to use, lava is the work need to have cooperation with them, as for other purely curious, want to see what they are, but I believe most people are too lazy to give birth to this curiosity. Speaking of MSN, this piece should be said to be successful in China, although not as popular as QQ, even with his people like me is the work needs, emotionally still toward QQ, but it can do to make you work forced, must use is also a great point, suitable for the application of commercial areas, people feel more than QQ security, There is value in existence. and other software, there can be like MSN to make up for the lack of QQ it?

Of course, I am not teaching you how to do IM, I do not have that ability, I just as a purely user point of view, under what circumstances I would like to have QQ and MSN in the case also willing to spontaneously use other similar software:

1, with QQ, MSN does not have the function, and practical. This is more nonsense, but in fact, it is not easy, as I said before, when I am accustomed to Sina, other portals of the news better I am too lazy to explore, so even if your function to do than QQ, MSN Good, but as long as it is not so much better, just more than a little dispensable benefits, There is no advertising to the overwhelming cause everyone has abandoned QQ to your embrace of the illusion, the average person is still not going to use;

2, to use the special convenience, the so-called convenience in my case is a key threshold, I do not know those who do im people in this piece is how to think, for me whenever I use a new software or website, the most annoying is the memory ID number, hate to remember a new set of no logical numbers, Why do you want me to remember your ID number like I remember my phone number? Like some download TV plays for the main function, also with instant messaging software such as Poco, pp, such as users, most of the software is not loyal, so often every time to use it to download film and television when the registration of a new number, forget to forget, the next time to use the time to note one, It's obviously not interesting to do this im but you later want to quickly reach someone else QQ, MSN in the user's heart is not so easy, then I think in this piece of design must be convenient enough, for example, said: I use my mobile phone number login, 139XXXXXXXX is I use this software username, Of course, for security reasons, you can't show the phone number in the Lookup buddy list, where only the nickname is displayed, which is purely for user login convenience. Like MSN with the mailbox login is obviously to think of a group of irregular number of people memory is very troublesome, so many Web site design User login is a mailbox login. But not all netizens have email, email, remember email, and mobile phones are almost adults, it will be more convenient for business development. As for the minors market, personal opinion is not a good idea before only let go to QQ, temporarily do not make a delusion.

3, if there is no ambition, just want to pick up points under the QQ mouth swill residue, the proposal to direct the QQ as your ID number (if through the QQ certification registration is convenient). But this QQ pilfer number is convenient, make a lot of people to set the password like QQ.

4, in fact, in the long run, the future of the QQ to replace the IM software must be pseudo operating system. is not the pop rogue software, it is in IE plug to go, boring, have the ability to incorporate the Pirate Corps to do XP, Vista system, so that when the system installed with your software become one, then the cow. (Guilt, guilt, improvisation) or, seriously, still is pseudo operating system, I mean have like "system" the same strong IM software, can completely respond to the user needs all kinds of functions of the Internet, im become the door to these functions (I have not completely thought clear, do not say).

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