What Will Google do next after the acquisition of YouTube?

Google's $1.65 billion stake in video-sharing website YouTube is a big proof of social computing power.

Google already has the third largest video website, but now it has its own network platform, and the video content will be more viscous and more suitable for advertisers.

To make its huge acquisitions worthwhile, Google must quickly complete three tasks: first, solving the problem of uploading copyright content to users; and second, encourage advertisers to consider advertisements other than traditional video advertisements. Third, maintain the excellent video watching experience of YouTube.

Google's video website hosts 1.5 million video clips, but the users who submit them are almost "Transparent ". In contrast, YouTube allows access users to rate the video content, save them as their favorite content, comment on them, and share them with friends, you can also view the related video content and the playlist of other users. YouTube creates the largest and most active video on the web.Community.

Google has acquired YouTube. The following is what it must do:

Google must resolve legal issues. YouTube itself is easily sued for hosting TV programs, movies, music and television, and other copyrighted content. Now lawyers of these content owners will keep their eyes on Google's wallet.

To avoid these lawsuits, Google must do a few things. First, it must establish a new Content ID system; second, it must reach an agreement with the content owner to divide the revenue produced by their content.

This trend has begun to appear. Google and YouTube have reached an agreement with content providers such as CBS, world-wide record, and Warner record. Google should also use its other services to closely connect to these content providers.

Advertisers should start watching social videos. Advertisers have learned that they must establish relationships with customers in the social computing field. Online videos are the latest competitors. However, advertisers face two major challenges: worries about their brands being associated with annoying or problematic content, and users opposed to advertising.

In order to solve the first problem, Google and YouTube must develop a method to rate the degree of dislike of the content, and then let advertisers decide what content their ads should appear in; to solve users' opposition to advertising, Google should continue to cultivate the brand channel concept recently launched by YouTube, and continue to guide advertisers into a new era of video advertising, more like content providers, instead of advertising customers.

Welcome to the arrival of social video web. In the first 10 years of development, the focus of web is text, images, and web pages. As the number of broadband users exceeds half of the total number of Internet users, the text will become obsolete. A new generation of websites will have a lot of video content, and users will be part of the experience just like the content.