Bounce rate is a matter of life and death in the site

Seowhy Forum at the bottom there is a sentence: "SEO problem is the source of content, the foundation of Evergreen is to return users." The foundation Evergreen is to return the user. Embrace the user, improve the user experience is the most fundamental solution to the site "bounce rate" problem!! Now we all talk about how to do SEO, I think a lot of time is empty theory, follow others to learn. Then do it yourself do not know why this is helpful to SEO. If you are this kind of person, then carefully consider the "bounce rate" this question!

Baidu now has a statistical item: "Bounce rate" look at the following figure:

　　

What is the bounce rate?

The bounce rate describes the behavior of users after they visit your site. If users visit your site and continue to browse other pages, your bounce rate will be lower. Conversely, if the user looked at your site, the content of the site immediately after leaving, then jump rate is high.

How is the bounce rate calculated?

We have hung Baidu's statistical code, the statistical code will certainly have some tracking user behavior settings, through the user's tracking to achieve the calculation of the bounce rate.

At the same time if we do not hang Baidu statistics code, I believe that Baidu can also calculate your bounce rate. When the user through Baidu search into your site, at this time Baidu may produce a similar spider tracking program, to view the user's access behavior, and the results feedback to Baidu server. (Personal opinion)

What is the meaning of bounce rate?

Now we all know that the guiding ideology of SEO is the user experience. Visit the weight of the site, Baidu more and more attention to user experience. This is very good understanding, Baidu in order to better sustainable development, will never let the search results out of a pile of rubbish. Baidu will allow more user-friendly results appear in front of the search results, will allow users to experience good results in front of the rankings! Only in this way, users are more willing to use Baidu search! I personally feel the importance of user experience, even more important than original content, outside the chain!

What kind of website bounce rate will be low?

1, the content to the user valuable website (not even original, the key is valuable). The so-called value is what the user needs, while reading, learning more comfortable.

2, reasonable structure of the website. The structure of the site should be: let users after reading an article, can easily find other interesting things, and thus continue to read further. Glue the user to the Web site.

3, interactive strong website. such as micro-blog, forum, SNS.

Now we all know that Baidu more and more light outside the chain, pay attention to content, pay attention to user experience. Therefore, we suggest that in the next step of the SEO, a lot of attention to this aspect of optimization, I believe that your site in the continuous accumulation will certainly be successful!! (http://www.15lu.com original reprint indicated)