2.3 Optimizing Your Code
The search engine can crawl how many pages of your site an important factor, is your site speed is fast enough, you can use the following three ways to speed up your site loading speed:
- Optimize your template files to read the database to the lowest frequency, that is, to reduce the number of queries to read the database;
- Install a cache plug-in, I recommend W3 total cache, although the plug-in setup is relatively complex, but it can effectively improve the overall performance of your site;
- W3 Total Cache will get better results if paired with a CDN such as MAXCDN.
Of course page loading speed Another very important factor is the performance of the server, a good performance of the server will be very effective to improve the overall performance of your site, here we recommend to you for WordPress optimized East data WordPress host2.5 Re-design your sidebar
Do you really need to have your Web site sidebar full of external links? Google has recently greatly lowered the effect of similar links to your friend's site, so similar to the link to prevent the effect of your friend's site is very small, rather than reconsider the design, just placed in the home page with others exchange links, rather than all the inside pages of the sidebar.
Also for the search engine, in the details of the article on the sidebar to put too much content related to this article is bound to mislead the search engine, resulting in the dispersion of weights.
Perhaps one day the WordPress background will allow you to set up a number of sidebar, but at least now you have to manually set up two sidebar for your site, respectively, for the first and inner pages, or the extra two for the details of the page and the list page.2.6 HTML Site Map
For a blog site similar to the site map is optional, because the blog itself is relatively simple structure, the level is also very clear, but for the construction of WordPress with the enterprise site is not the same, the hierarchy is relatively more complex, for similar sites, Designing a site map with a full-site hierarchy is a good choice for both visitors and search engines.2.7 Author Highlights
What is the author highlight, I show you the effect you can easily understand:
3 Advanced WordPress SEO and duplicate content settings
Shown in the bottom column is the effect of highlighting the author, especially for the owners of Google Plus to open information page, the effect is particularly obvious, on the one hand can increase the site in the Google search bar effect of rich, but also promote their own, a lot more.
So how to achieve a similar effect, the same is back to a powerful SEO ultimate plug-ins, through this plugin can be very easy to achieve similar effects, of course, we do not misunderstand for this guide is specifically for this plugin and write, I with this plugin author strangers, just because this plugin really write very good , is free for this plug-in to do some recommendation, set the method as follows:
Once you have done all of these basic settings, you will start to do a simple thing, that is, the repetition of content settings, WordPress comes with three sets of content retrieval method:
- Archive by date
- By category
- by label
Reasonable use of these three sets of content retrieval method, will bring your site a better content structure and more rich within the chain. The settings here are simple and depend largely on the site webmaster's requirements for site content layout, so this is not a big explanation.3.1 Masking Unwanted archives
If your blog is simply all articles written by an author, there is no need to keep the author's archive.3.2 Set up the paging
When the search engine crawl to a Category List page, if not set up the page format, it is bound to jump dozens of pages to return to the first page of this category, so good paging format becomes very important, to achieve a lot of plug-in page, we recommend this Wp-pagenavi.3.3 Do not follow unrelated links
Another technique to improve the WordPress SEO effect is to stop following any landing and registration page.3.4 Canonical
Canonical is the uniqueness of the page link, set the canonical property, will tell the search engine, the page's unique URL, so as to avoid the URL of the various formats resulting in the dispersion of weight, SEO Ultimate plug-in for this attribute has a direct solution, as follows:4 good website structure helps to improve rankings
Blog because of the inherent good site structure and other factors are conducive to search engine indexing and collection, of course, depends on whether you are very good use up:4.1 pages instead of articles
You should have noticed that the article you are reading is not a post but a page, why? First of all, this guide's URL format needs to be directly inherited in the site home domain name, the middle does not want him to take any other formats, such as category or tag, and in order to reflect the wordpress seo keyword density, with the page to edit the advantages of congenital, Easy to edit updates at any time.4.2 Old bottles of new wine
If an article has a high ranking on some keywords in search engines, you can do something to get better results:
4.3 Link to related articles
- Create a new page to re-edit better content and keyword density;
- Modify the old slug of this article for another URL, convenient to create a new page;
- Publish your new page address for the address of this article, how to construct the URL of this article through the fixed link of the page believe is not very difficult things;
- Send an e-mail to all the users who have followed your article, stating that you have updated this article;
- Wait for this article again by the Search engine index update;
The way to make search engines easier to index to older articles by the current article is to add the relevant article plug-in, which is recommended in this good plug-in yet another related Posts plugin or yourself through custom template PHP code is not difficult to achieve similar functionality.5 Reviews optimization
Website Comment function is a good embodiment of Web site content interactivity, especially for some good original articles, to obtain a large number of meaningful comments, to a certain extent also equivalent to the current page has a regular content updates, comments on the optimization of this piece I would like to explain in two ways simple:5.1 Scoring the use of micro data Rating and aggregaterating
Hint: The following text in order to facilitate the description, part of the reference to the domestic good wordpress SEO author mg12 tutorial scoring micro-data Rating and aggregaterating use method, here to thank him, of course, if there is infringement, etc., please write to inform, I'll take care of it the first time.Micro Data Rating
Score is also called star rating, more in the article, merchandise and other Web pages with the main information. Although the schema.org on the Rating and aggregaterating and their use of the detailed instructions, but some places do not pay attention to the mistake.
Rating refers to a rating, which may have only one value (Ratingvalue), indicating the score for this score.
Aggregaterating is a scoring rollup that, in addition to the scoring values, should include at least the number of ratings (Ratingcount or reviewcount), indicating the average of how many times the score was scored.Micro Data aggregaterating
In the search results, aggregaterating may be displayed, but Rating will not. Very do site do aggregaterating ignore Rating, may be for this reason, including Google Play platform.The difference between Ratingcount and Reviewcount
The last paragraph mentions the number of scores in aggregaterating Ratingcount and Reviewcount, both of which indicate quantity, but the meaning is different.
I hope that the readers of the blog can comment on the article, and these readers can not review and reply to the article, so the use of Ratingcount, which indicates the number of votes obtained. This is shown in Google search results.
Based on the above interpretation of the micro-data document, and reference Mg12, the successful transformation of the Wp-postratings plugin, the perfect realization of the site page on the Google engine rating display.
Google structured data testing tool address: http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.eastdesign.net% 2fwordpress-web-development%2f&html=
In fact, the transformation of wp-postratings is not very large, mainly with the modification of WP template, the following simple explanation:
Edit the/wp-content/plugins/wp-postratings/wp-postratings.php file to find the code for line 83rd:
$attributes = ' id= ' post-ratings-'. $ratings _id. ' class= ' post-ratings ' itemscope itemtype= ' http://schema.org/Product "‘;
To be replaced by:
$attributes = ' id= ' post-ratings-'. $ratings _id. ' class= ' post-ratings ' itemscope itemtype= ' http://schema.org/ Aggregaterating "';
The next step is the transformation of the template, a brief description of the following:
First find the template head header.php,
<body itemtype= "Http://schema.org/WebPage" itemscope= "" >
Then find the single.php and make a simple retrofit as follows:
<article class= "Thepost" itemtype= "http://schema.org/Article" itemscope= "" > <fieldset> < LEGEND><H1 itemprop= "Name" ><?php the_title ();?>
After the transformation is completed, you can then make the following scores on the current article, and then through the Google Structured data testing tool to see, the moment of witnessing the miracle finally arrived, you will see your URL on google display more than a row of bright yellow score record, whether it is a sense of accomplishment, Of course, this scoring record does not directly affect the ranking of keywords on your site, but you do not think that a lot of such a bright yellow scoring record to add to your site, at least more visitors click on the attractiveness of the side to enhance the site's traffic.5.2 Reviews Social Platform extensions
Comment on the expansion of the social platform, I believe that many sites have been enabled, which is doing well, foreign when the push Disqus Comment system, the domestic on a lot of, personal recommendation to say social review system, faster, clean interface, want to install their own to search for a bit.6 Testing SEO optimization effects
A good WordPress SEO solution needs not only good execution of various optimization methods, but also through the professional tools to test the specific optimization results, recommend a very good test tool for Google Analytics.
Another highly recommended tool is the Google Webmaster tools mentioned in the previous section of this guide.7 WordPress SEO Summary
Spent a whole afternoon to write this wordpress SEO guide, brain cells died a lot, but also harvest quite abundant, at least prove that they still have the patience to focus on a good thing, now the society is too impetuous, appropriate to find the opportunity to make their own quiet good thing, you will find that there are unexpected gains, Digress, return to the main theme, SEO optimization has always been a very complex project, not short-term assault on it can achieve good results, need perseverance patience and determination, but also to withstand loneliness, because the process is often very boring.
Well, this article to the end of the first, of course, will do a continuous update, we have to read any ideas please enlighten!
The latest update tip: After repeated testing, the tutorial mentioned in the SEO Ultimate plug-ins have some loopholes and shortcomings, is now a unified proposal to replace the more powerful WordPress seo by yoast, this plugin is currently evaluated down the best wordpress free SEO plugin, You can install the test, Setup is also very simple, in addition, if based on the tutorial installed SEO Ultimate, please install the SEO Data transporter This plug-in, and then according to the plug-in operation process can be easily implemented from the SEO Ultimate to WordPress SEO by yoast migration.
In addition also to do an advertisement, such as interested in looking for our team to do WordPress seo friends, please click on the right to request a quote button, fill out a simple form to submit to us, thank you!