Formatted text strings, how to use bcp to import a database, single quotes ' How to handle

Import Data | database
I use the following format:

EXEC Master.. xp_cmdshell ' bcp SERP.dbo.IOData in C:\200410\07.txt-fc:\200410\iodata.txt-usa-p '
System error:
Error = [Microsoft][odbc sql Server Driver] Invalid character value for styling description

The text format is:
' 1 ', ' 20041007 ', ' 000330 ', ' 0812 ', ' A0001 '
' 5 ', ' 20041007 ', ' 003105 ', ' 0812 ', ' A0002 '
' 6 ', ' 20041007 ', ' 003415 ', ' 0447 ', ' A0002 '
' 6 ', ' 20041007 ', ' 003417 ', ' 0239 ', ' A0002 '
' 6 ', ' 20041007 ', ' 004422 ', ' 0799 ', ' A0002 '
' 1 ', ' 20041007 ', ' 011803 ', ' 0005 ', ' A0001 '

The format file is:
8.0
6
1 SQLCHAR 1 2 ", 1 Door" "
2 SQLCHAR 1 1 ", 2 Control" "
3 SQLCHAR 1 8 "," 3 iodate chinese_prc_ci_as
4 SQLCHAR 1 6 "," 4 iotime chinese_prc_ci_as
5 SQLCHAR 1 4 "," 5 Cardno chinese_prc_ci_as
6 SQLCHAR 1 5 "\ r \ n" 6 Flag chinese_prc_ci_as

The database table format is:
Door int
control int
Iodate Char 8
Iotime Char 6
Cardno Char 4
Flag Char 5