Four areas of the development of mobile phone industry

Source: Internet
Author: User

If I remember correctly, the top four of handset sales this year were Nokia, Samsung, Motorola and Sony Ericsson, and Motorola's sales fell to third place in the second place. In addition, according to the news ZTE CDMA2000 mobile phone sales in the international market also has a good performance, although the main provider of customized mobile phones, but the results are commendable. With the complexity of the mobile phone function (currently can be simply the complexity of the mobile phone is equivalent to the mobile phone PC), the phone has not been able to call enough, can send SMS has been very advanced function of a single communication tool, embedded camera, multimedia player, internet browser, The global positioning system has turned mobile phones into multi-functional personalized daily necessities, that is, almost everyone has a mobile phone and the user's own customization of the mobile phone features increased freedom. Mobile phones are also slowly becoming fast-moving consumer goods, and many people change their mobile phones in a year or two, changing faster than any other appliance at the same price. Appearance, fashion, personality and other factors began to become people choose mobile phone when the important reference factor. At the same time, with the international standardization of wireless protocols, different functions of the modular, making mobile phones more and more like building blocks, although it is not possible in Zhongguancun to find save cell phone, but for mobile phone manufacturers, they are slowly focusing from research and development to design, market analysis, integration and logistics.

According to the current trend of development, the handset industry's profits are slowly gathering in four areas: one, semiconductor chip manufacturers, such as TI; II, wireless access solution providers, such as Qualcomm, EMP (Ericsson Mobile Platform); third, mobile phone integration manufacturers, such as Sony Ericsson, Samsung, four, software suppliers, such as Sybiam,winmobile,opera browser. Traditional, cross-border companies, such as Nokia and Motorola, are also slowly changing. It is not hard to find similarities with the PC sector, such as Intel,amd,nvidia,ati, which dominates the manufacturing sector, such as DELL,HP, Lenovo, and so on, where software vendors abound. Now, as PC-integration manufacturers are slowly joining the mobile-phone manufacturing industry, as the software bosses move toward mobile platforms and software, the development of mobile phones and the development of PCs have become more and more similar with the trend of mobile applications and computer applications. This also provides us with the forecast handset development the reference basis. Simply put, the handset semiconductor chip manufacturer will continue to make a firm chip manufacturing, this is a highly complex area, not only need upfront investment and a lot of liquidity, but also a senior technical staff, any one not through long-term accumulation of the company want to dabble in this area is impossible, Now that handset sales are increasing and the number of chip manufacturers hasn't changed much, manufacturers ' profits should keep growing. Second, Qualcomm and Ericsson, as the owners of a large number of current patents in the field of wireless communications, have a difficult position to shake with other wireless access solutions providers. In the future, whether WiMAX or LTE, the two companies still have a strong technical advantage. In addition, their close partnership with existing chipmakers, and their trusted customer relationships with mobile-phone integrators, and the operator's good partnership will keep them in good shape in this area. Third, mobile phone integrator directly with the personal contact, according to the authority investigation, the individual buys the handset to consider first is the brand, the individual user in handset manufacturer brand cognition is higher than other FMCG, although this trend will be weakened by the open handset platform and the personalized software design, but the brand in the handset overall function localization, There is still a big difference in the design of the designs. The personalization trend of mobile phones also requires integrators to provide different phone designs to different consumer groups, and its more successful examples are the W series of Sony Ericsson, the Cybershot series, and the N series of Nokia. Enter this field enterprises need a highly sensitive market sense of smell, closely follow the trend, closely follow the target group needs, a strong supply and marketing network, advanced manufacturing lines and logistics systems and have a good reputation of the brand. Existing PC integrators are potentially competitive if they consider the computerization of mobile phones and the mobility of computers. The typical example is the rise of Sony Ericsson, whether Ericsson orSony, as a single brand operating mobile phones, both have continued to lose money, Ericsson lacks market smell and FMCG experience and Sony lacks communications technology. When the two five years ago, the merger of Sony Ericsson, on the one hand using Ericsson mobile platform as a technical support, on the one hand, to apply Sony's strong market capabilities and multimedia leading edge, and thus the rapid rise. Therefore, whether it is DELL,HP or Lenovo, if in its familiar areas of effective use of mobile phone function of the trend of computerization, the future to replace Nokia as the boss of mobile phone is not impossible. (It seems that the most important thing to take Alcatel from TCL is Lenovo to make up for its huge flaw in wireless access technology.) :D Four, the situation of software vendors and the trend of PC development is more similar, the operating system can be divided into two categories: operating systems to support the application, such as Sybiam and the communication protocol stack to provide support for real-time operating systems, such as OSE. The application software is rich, the handset supports the open platform is the trend, the application software developer also has no very big difference with the PC domain application software developer.

Want to enter the field of mobile phone companies should consider positioning the company's development direction in one of these four areas, there is no strong mobile phone integration manufacturers, some people optimistic about Huawei and ZTE, that they have the advantages of wireless access technology, in fact, according to the above analysis, whether Huawei and ZTE are short of fast-moving consumer goods in the field of rapid competitiveness, they are good at working with operators to discuss cooperation, and lack of personal consumer goods market operation experience, not to mention difficult to cope with the current mobile phone to multimedia requirements. The Ericsson phone of that year was a cautionary tale. Of course, if Huawei, ZTE, is looking for the strong in the electronic FMCG market, the odds are much greater. But this kind of cooperation, in the domestic enterprises are not many, the reason is no more than the distribution of benefits. I can refer to the IPhone and have a chat later.

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