Free is the first thought of mobile internet

. From the United States back to Zhuhai entrepreneurship, Dr. Lin sent me a book called "Free". Impressive, although the Internet in the domestic has been crazy development, free business model is not uncommon, but my small head is still affected, this is a new kind of economics, a brand-new marketing thinking, the great Chris Anderson feel that the new "free" is not a left pocket out, right pocket into the marketing tactics, It is a new kind of superior ability that keeps the cost of goods and services down to zero, super-inspiring.

The Chinese have a " talk about money sentimental sentiment " this argument. In theory, if the free business model is invented by the Chinese, then I think it makes sense. But we are not good long invention, many other is take doctrine and mimicry, Shanzhai ability invincible. Fortunately, the Apple fell on Newton's head, the law of gravitation. Suppose it falls on the head of the Chinese and is immediately eaten by several mouths. The conclusion is really delicious.

So now the proud Chinese Internet company, its platform or product function and business model is basically copied abroad, and then in the long development process gradually have some localization innovation, but no matter black cat white cat. To catch mice is a good cat,TA are successful. Good!

Mobile internet era, talk about money not only hurt feelings, but also hurt money, this crazy era, occupy the entrance. Occupy the market and let users get used to your products. Let users inseparable from your service, these are the most important, with a large number of loyal users, with a huge amount of data, then you have value, so the mobile internet operation ideas should be free products and services to attract users. Then use value-added services or advanced products for a small number of users charge, and the fee users must feel worthwhile. Very cool, for example QQ. Basic functions and services must be free, such as chat group chat file album log, etc., but you want to dress beautifully. To keep a pet only, to play a game, to build a large group. To become a variety of diamond members. Then I'm sorry, I have a charge. But it's very reasonable.

in an economic environment where users expect free products and services, the pressure on businesses and entrepreneurs is enormous, as your users are accustomed to eating free meals. It is so difficult for you to create a fee-charging business model. You and your business have a strong ability to innovate. Ultra-fine service capabilities, you will spend a lot of time, energy and money into the user experience and user value design, which will bring a virtuous circle.

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Free is the first thought of mobile internet