From Baidu Index to see the power of hot events hype

Today happened to see their small forum traffic, found from Baidu search over the IP, suddenly from the usual hundreds of IP, slammed to more than 1500 IP. Let me feel very surprised, so pay special attention to what is the key words come over so much traffic.

Through the flow Statistics tool analysis, found that the highest flow of traffic unexpectedly is "green" this very common keyword. From peacetime only to a few IP, soared to more than 300 IP, another from the "green topless" This keyword also came more than 100 IP. I was very surprised why "green" such a common word, suddenly there are so many people search?

Through the flow statistics of the reverse chain contact back, finally let me find the answer. The original and now the hottest "Electrolux general manager Assistant topless Incident" has a direct relationship. Before the Internet media reported this event, are directly used in the event the real name of the heroine, may be the major websites have been instructed by the news office, to play down the real name of the heroine (real names in Baidu Daily search for up to 7W times), but this event can not be wrapped up to live no longer spread. So from the early morning of August 28 to now there are more than 50 Web media also released the title of "Netizens hot on the internet of female executives nude photo incident" news. Among them, TOM Sina Sohu QQ and other large sites. In the article, the heroine's name is "the assistant general manager of Electrolux Green (alias)" In more than 50 media strongly recommended, we all know the heroine of this event called "Qingqing", although the article has indicated that this is only a pseudonym, but in the population base of Chinese netizens, There are still a lot of curious people to query the word. Cause this peacetime again ordinary but a keyword from the usual Baidu daily search volume 100 times, to yesterday 28th soared to 1W many times.

"Green" This keyword Baidu index trend chart: (27th only 153 of the search volume, 28th soared to 12223)

By the trend above, we can see how high the search rate is. The weekly growth rate reached 1085%, because of this news release, very accidentally took the alias to "qingqing" to this keyword search results ranked first site, brought a considerable flow. Visible hot events, the power of media hype. Because of the "green" search volume of Ascension, my "green community" is only this "green" related search terms, resulting in my Site name search volume is also twice times more than the usual.

In the internet has also been a lot of successful speculation through the case, such as Youku's traffic in the Zhang Yu incident is not high, the security of the installation of 360 guards also in the Qihoo and Yahoo Saliva war in the happy growth.

Mcq0544 Stay

2007-8-29 20:46

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