From Baidu right promotion bit left-shift chat up

A few days ago to listen to a friend to talk about Baidu's right to promote the location of the change, and then I looked at the right of Baidu to promote the overall position of the whole move to the left, the recent online about Baidu right to promote the topic of the left shift is also hot, the following Ye Dehua also want to talk

　　

(1) Baidu right promotion bit to the left

Baidu has been claiming that Baidu attaches great importance to the user experience, are standing in the user experience angle, but on the "right to promote Baidu to move left" this phenomenon, Ye Dehua but really did not see the clue to improve the user experience. First of all, Baidu right promotion bit of this change, for the computer resolution set a lower user is not see the change, because my computer resolution is 1366*768, it is obvious to see right promotion bit right move a big cut. In the above figure we can see that the original promotion position should be in a position, and now has changed to B position. Undoubtedly, Baidu to promote the location of this move, it is obviously effective to increase the user click to promote the possibility of links, simply said that the interests of Baidu has been further improved.

(2) Baidu right promotion bit left shift, who will benefit from

First of all, should take into account the user's feelings, for the computer's resolution settings lower users, general is not see this change, I tried in a variety of resolution to see the effect of moving, you can obviously find 800*600 resolution, Baidu promotion position has not changed, The other resolution is only a weak move, for 1366*768 or higher resolution of the computer can be found to move to the left more obvious phenomenon. Stand in the user's point of view, users are usually unwilling to see ads, so the more the position of the ads do not enter the user's vision better, that is, the better on the right, and this time Baidu right to promote the position of the left to a certain extent affect the user experience.

Second, consider The Advertiser's feelings, of course, advertisers want to effectively hit the higher the better, remember that advertisers need to be effective clicks, user conversion rate, and this advertising position left, obviously can increase the user's ad clicks, but more clicks are from late, And the increase in the number of delays can only increase the cost of advertisers, but can not bring benefits to advertisers, so, for advertisers, it will take into account the click-through rate, delays and conversion rates, after statistics and analysis, if the advertiser found that their interests can be improved, then advertisers will not have opinions, on the contrary, Advertisers will have a great prejudice against Baidu, may either require Baidu to reduce bidding costs, or will require Baidu to reposition ads.

Finally, for Baidu, Baidu is in the middle position, is indeed a disadvantage. Baidu's action, or to increase the number of clicks in the ads to meet the interests of advertisers, or to improve their advertising revenue. Subjectively speaking, I do not believe that Baidu will simply in order to meet their own interests, and to make this impact on the user experience of the action, I would like to believe that this is driven by both the resulting. I also think that this may be just a trial run of Baidu stage, because of its simple adjustment, will affect the user, advertisers, competitors and many other convenient, the user is Baidu's fundamental, advertising is Baidu's profit source, competitors directly affect the survival of Baidu, so, Baidu in any move will take into account a lot of convenience. This adjustment, in the short term, Baidu may have some benefits, but if you want to continue this, it depends on the user and advertisers should not agree. Baidu's competitors, Baidu's "self-inflicted" behavior, but also to provide a justification for competitors, the estimated "Baidu in order to seek their own interests and serious violations of user experience" rumors will continue.

(3) Baidu will not consider at the same time in the area A and B advertising

When I see Baidu right promotion bit mobile, my first reaction is "Baidu and want to increase advertising in order to", of course, this is just my mind the first feeling, after analysis, I think Baidu will not be in A and B in the same place ads. Just imagine, if Baidu at the same time in A and B area are put on the advertising, then Baidu need to do something, Baidu will get what from it? said before, such a position adjustment is only in the higher resolution of the computer can be reflected, for like 800*600 such resolution of the computer, it is obvious that Baidu did not move, So Baidu cannot put two areas of advertising in a low-resolution computer. And if Baidu just want to be in high resolution of the computer at the same time to place a and B area ads, then Baidu first to determine the user's computer resolution is how much, and then placed ads according to the resolution, and placed the ads need to adjust the position to not affect the user experience, Personally feel that Baidu is not in order to seek more benefits and carry out such a complex operation. Moreover, if the real at the same time in the area A and B are placed ads, then more exposed Baidu's "to Make money" heart. As far as the user's point of view is concerned, now can choose the search engine is very many, on the domestic, already have Sogou, search, 360 comprehensive search, and so on, if the results of Baidu Page appeared a huge amount of advertising, because everyone's rejection psychology, users will probably give up Baidu, and to choose other search engine substitution, The transition is just a matter of seconds, a simple URL. Baidu for the long-term development, also flatly will not give competitors to provide this opportunity to take their own, that is afraid not to achieve maximum profit, but also to maintain their own in the domestic search engine monopoly status.

Finally, I subjectively think, Baidu right promotion position left move decision will not change, and this is obviously a blow to the SEO industry, dispersed the flow of natural search results, improve the ad click rate. As far as domestic situation is concerned, the overall quality of netizens is low, and users generally adopt a laissez-faire attitude towards various internet changes. Moreover, this change is only in the large resolution of the computer only obvious performance, so, even if the impact of the user experience, it will only affect a subset of users. Baidu may face a competitor's attack, but Baidu can be "to provide users with more choices, to meet the interests of advertisers, while increasing the supervision of advertisers, in order to achieve the link is also a useful link to users, and ultimately achieve a double win" as an excuse, I believe that unless you are really with Baidu enmity, otherwise, The General people also just let go, do not want to dwell on this issue with the long-term. Therefore, comprehensive consideration, I personally think, Baidu right promotion bit left shift has become a foregone conclusion, will not change.

This article starts in Ye Dehua's blog, the original reading address: http://www.yedward.net/index.php/archives/1155, reprint please indicate the source.