Full media platforms can be appropriately advanced

At the southwest corner of Beijing Chaoyang Park, the phoenix international media center built by Hong Kong Phoenix TV for 0.85 billion yuan is particularly eye-catching. The Center is a comprehensive building integrating multiple functions such as TV Program Production, office and business, it is also the main production data center built by Phoenix TV on the "2 + 7" distributed cloud data center architecture. It has an important strategic significance for Phoenix TV to achieve the transformation of the whole media.

With the rapid development of the Internet, Phoenix TV has long realized the impact of new media on TV media. Therefore, in 2010, it proposed the all-media strategy, building a full media cloud data center using end-to-end ICT solutions is an important prerequisite for achieving this strategy. Phoenix Satellite TV's staff are scattered all over the world, so that Headquarters, branches and overseas sites can work on the same platform, thus improving overall work efficiency, achieving global interconnection and unified management is the direction of Phoenix TV's IT team. In 2012, Phoenix TV proposed a plan to build a "2 + 7" distributed cloud data center, that is, using data centers in Beijing and Hong Kong as the primary production data centers, backed by seven regional data centers, including Shanghai, Shenzhen, Taipei, Los Angeles, Washington, Paris, and London, this service ensures timely processing of local media information and global information sharing.

He da bing, president of the sales department of Huawei enterprise BG marketing and solutions, said that Huawei has broken the traditional "chimney-based" it construction model, phoenix TV designed a distributed cloud data center architecture based on cloud computing and SDN networks, which centrally manages and schedules physically dispersed data center resources to achieve cross-region business deployment, to meet the requirements of global hot news broadcast within 5 minutes.

Phoenix TV chose Huawei as its partner first because both parties agree that the whole media is the future development trend, and second, it also shares the same picture on the specific technical path. Huawei provides Phoenix TV with innovative ICT solutions, including fusionsphere, usg9500 series firewalls, s9700 switches, oceanstor series storage, and ids2000 modular data centers. Thanks to the comprehensive ICT solution provided by Huawei, Phoenix TV reduced construction costs by more than 20% and increased server resource utilization to 60%, in addition, oceanstor UDS is the world's first cloud storage solution to replace traditional tape libraries, which improves archiving efficiency by 5 times and data retrieval and retrieval by 15 times. "We have benefited from Huawei's innovative ICT capabilities and professional service capabilities. We have no barriers to communication ." Wang Hongbo, deputy director of Phoenix TV information and network management department, said.

At present, Huawei's ICT solutions have been widely applied to media institutions around the world, including Phoenix TV, Shenzhen TV, IMG, and Jordan National Television. He da bing said that the IT architecture required by all media customers should have the following features: flexible resource scheduling, global sharing of information, all IP-based network, and elastic scaling of the system; massive storage and smart analysis.

"In technology selection, we focus on security and reliability first, because we must ensure normal broadcast of programs. Under this premise, we will choose a technology that is moderately advanced ." Wang Hongbo told reporters, "in general, we will give priority to new technologies that are in the market import period. New products in the import period will be strongly supported by the manufacturer, and we can also get a relatively favorable price ."

He dabing added: "We hope to face new technologies and solutions with a more open mind. New technologies are vital because they have better performance in innovation, reliability, and business capabilities. Some people questioned Huawei's first release of large-capacity switches, but later facts prove that large-capacity switches are better. For another example, Media Resource Management uses cloud storage solutions to replace traditional tape libraries, which can better backup and disaster tolerance, greatly improving reliability ."

Phoenix TV's all-media platform is built on a distributed cloud data center built by Huawei. It adopts the all-IP agile network device and integrated storage solution provided by Huawei, try to replace traditional tape archiving with Huawei oceanstor UDS cloud storage solution. "For new technologies, we have always adopted an open and positive attitude. However, we will spend 90% of our time studying the risks of new technologies, so as to effectively reduce technical risks ." Wang Hongbo explained, "the Huawei UDS archive product is highly reliable and cost-effective. UDS helps us realize the idea that all data is online permanently ."

The distributed cloud data center built by Phoenix TV may be a case by case. However, Phoenix TV's ideas and practices for using ICT to transform to the whole media have many references for its peers, such as full IP, UDS archiving, and attitudes towards new technologies. Wang Hongbo said: "the evolution of technology is not based on human will, so we must follow the trend. We should not question new technologies. As long as risk assessment and prevention are done well, the implementation risks of new technologies can be reduced ."

This article from the "Guo Tao's storage world" blog, please be sure to keep this source http://gtstorageworld.blog.51cto.com/908359/1433252