Google adwords ad Optimization-display URL Optimization

Series of topic indexes :《Google adwords ad Optimization"

In Google ad optimization, titles are very important. To further improve the click-through rate after titles are optimized, it is vital to display the URL. How can I optimize the display URL? How do I select the display mode? Here are some of my experiences.

Generally, www.domain.com is used to display websites. What other forms have you ever thought about? Here are several methods for your reference.

1. Case-keywords with special meanings are capital letters. If there is no special meaning, the first letter can be capitalized. (Of course, you must test and compare which letter is in upper case)

2. Omit WWW, or use a second-level domain name for promotion (you can make it into google.domain.com for Google promotion separately). You can try it.

3. Use keywords in the catalog to display keywords on the website for overseas promotions, especially those for brand protection.

It is important to remember that, no matter how you modify it, you must compare two advertisements so that data can tell you which advertisement is better.

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