Google on mobile Internet

Zhihu has a question: where is the most advantageous and achievable position of Google in the mobile Internet competition?

I answered my point of view. Forget this.

Google actually has three tips:

1. Operating System.
Android: This is the foundation of the next two points. It is not to say that the two behind the OS cannot run, but to say that the latter two and more Google applications have a more comfortable soil.
Android is much like windows in the PC era.

2. Cloud + unified account
The era of mobile Internet is the era of cloud, and a unified account is a necessary line to use the cloud.
The system is provided by Google. Naturally, many basic applications are provided by Google by default (and it is good enough, and it is hard for users to replace without being disgusted with others ). Cloud + unified account, naturally.

3. Advertising System
(Corrected by KESO) AdMob will play a major role in industrial integration and is also an important way for Google to final cash out. Because: industry needs, open-source needs, goolge needs.
Of course, it may not be AdMob in the end, but the mobilization of AdSense. Because the integration and interconnection between PCs and mobile terminals have not yet actually started, many product forms and models may have to be changed during the real integration. Of course, the direction is not far away.

In the mobile Internet field, Google uses android to pave the way for connecting the entire chain. This is the best layout of Google in the past five years, with a far-reaching vision. The Community field is almost absent. If the mobile field is absent again, if this step is not taken at the beginning, Google's vitality will rapidly decline. This is probably why they did not hesitate to break out with Apple.

In fact, I always think that Google still has a chance in the Community field. However, it is basically impossible to create this opportunity from the PC end, starting from the mobile field. Besides ID and relationship, all other content, applications, and organizational relationships are separated from the Google system. Because giant enterprises must be independent and independent in their systems.