Group Buying paves the way for it. Kai-fu Lee sees it as a leader. The LBS-based ordering and take-out service has become a new direction of E-commerce O2O development.

Recently, the LBS + regional Precision Marketing model has attracted widespread attention from marketing experts in the industry. through extensive discussions on its features and applicable merchants, we agree that: food city network, such as O2O food ordering, is in the form of Online to Offline (Online to Offline ). Now a series of problems before Groupon IPO have aroused people's concerns about one of the O2O models of group buying. However, the meaning of O2O is far from the generalization of group buying, and it is far beyond the local e-commerce model. The "LBS + regional Precision Marketing" model brings about the most important start of E-commerce today. SoLoMoCloGlo = Social, Lo = Local, Mo = Mobile, Clo = Cloud, recently proposed by Fred Wilson, a top venture capitalist in Silicon Valley, glo = Global (social networking + Precision Marketing in local regions + mobile Internet + cloud content service + globalization strategy) the entire industry is undertaking a major revolution around SOLOMO, traditional media is declining, and even traditional portal websites are getting down.

SoLoMo is an Internet Treasure map of King Solomon.

 

What is the most suitable new internet marketing model for physical stores. The physical stores mentioned here can be divided into two types: one is a physical store in an active business area, such as a physical store located in chunxi road or one product world. There is also a simple physical store or convenience service organization on the street. For these two physical stores, "LBS + regional Precision Marketing" can bring more consumers. Generally, the service scope of a simple physical store is centered around its own store, and consumers within one kilometer. However, through mobile Internet access (www.10cheng.net) Marketing, the service radius of the physical store can be expanded to 3 kilometers. If you have special services (special dishes, promotions, etc.), the service radius can be expanded. For physical stores in the business area, internet marketing in the business area itself can bring more customers to the entire business area. How can we stand out from the surrounding merchants to attract consumers? E-Commerce Internet marketing should also be used to achieve this through online "LBS + regional Precision Marketing. In real life, consumers are actually in the vicinity of each physical store, especially for physical stores in the business area, there is no lack of passenger flow, and increasing the turnover rate is the key. There are many white-collar students and even working workers in Chengdu who are busy with their own things. They spend a lot of time in dormitories and companies, and they do not have more time to look for food and beverage ideas, therefore, the Service Based on "LBS + regional Precision Marketing" will certainly help them find the food they want and the users of Shicheng network, merchants who are used to searching such as "9-eye Bridge + bar", "Chinese garden + spa", and "golden Hawaii + hot pot", and are promoting on the food market online, it will be immediately discovered by consumers who are used to using the Food City Network. With the development of the Internet, especially the arrival of the 3G Internet era, mobile phones have become the standard for modern people. There are more and more people who use mobile phones to learn about consumption information, search for consumption destinations, and search for public transit and driving modes to their destinations. Food City Network, on the one hand, provides excellent Internet and mobile phone search services for ordinary consumers. On the other hand, it has prepared a space for sellers to fully demonstrate themselves and is striving to become an Internet city living platform connecting both ends of consumption. On the food city network platform, merchants can conveniently and timely manage shop profiles, new product promotions, and upload product photos. Ordinary consumers can through computer Internet, mobile Internet, Food City Network hotline 4000288918, Food City Network Sina Weibo http://www.weibo.com/ilove10cheng and QQ and other means, accurate search for a certain type of businesses in a region, enjoy the most convenient take-out service and high-quality discounts. Currently, LBS + regional Precision Marketing is a service that traditional search engines such as Baidu and Google cannot do. The ground-breaking location search localization service of the food city network makes the search behavior of food city network users the most commercial value. It is a direct search behavior for consumption. Search for a restaurant to eat, search for a hotel to stay. Is the last step before the consumer pays. Currently, the Food City Network has activated the take-out ordering service, and more services will be available in the future. Choose food city network to promote its own physical stores so that consumers can find you first. Make your stores, products, and information more fully and flexibly displayed, so that consumers prefer you and are loyal to you. The new "LBS + regional Precision Marketing" model will certainly bring you more new business opportunities.