H5 case Highlights: How to rally into the hearts of users

To Christmas, New Year's Day, Spring Festival, every holiday is the busiest time for people, chasing hot spots, creating topics, want to creative, and so on, and more frightening is that sometimes within four days customers will be complete manuscript, small set really can't bear to see advertising people work overtime, so that we bring some inspiration and welfare, Let's look at how these brands made their own rallies during the first half of 2015, some and the current hot combination, some brands cooperate with each other, there is a simple interaction, no matter what method, at least these cases reached the exposure rate is good, at least your circle of friends appeared once to two times.

　First, New Year's Day (1.1)

Case 1, MAC "lip charm"

Advertisers: MAC charm can

Promotion product: The charm can lip gloss

Project Highlights: Design highlights are dynamic diagrams, more vivid, and user interaction games, see Lip language; In the picture, the model's lips are sometimes sexy, sometimes sweet, so that users are full of Lenovo, can also arouse the female consumer for the lip color purchase desire.

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Case Details: http://www.digitaling.com/projects/13462.html

　Second, Spring Festival (2.18)

Case 2, Pleasure: Take the music home

Advertisers: Pleasure

Promotion Products: Joy Brand Promotion

Project Highlights: I believe that everyone in the major subway mobile screen last year to see the following few stars of the New Year short video: "Take the Music Home", the joy of the place is not only let you see the stars of the video, but also combined with the United States, so that users upload their own short films, This should be the first of 2015 years and user interaction H5.

Case Details: http://www.digitaling.com/projects/13455.html

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Case 3, several English network: The earth 2007 people led the sheep home for the New Year! A few English nets shocked!

Advertisers: several English nets

Promotion product: Several English net website

Digital Agent: DM Union

Project Highlights: The use of several English network "digtal" These letters to make a fuss, a letter represents a form of sheep, some from the middle of the letter through, some and letters into one, the copy of the heart and inspirational "digital advertising pervasive, into your life, you are likely to be slaughtered like a lamb", And then the twists and turns to tell you that there is a place you go on, it will become not bad money, for the user 2015 years of the big thinking.

Case Details: http://www.digitaling.com/projects/13668.html

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　　Third, White Valentine's Day (3.14)

Case 4, Jeep: Tonight please and I jointly print a promise, and Jeep to go far

Advertisement main: Jeep Jeep

Promotion Products: Jeep SUV

Project Highlights: White Valentine's Day, is a synonym for purity, romance and spirituality. and commitment and agreement, it belongs to the jeeper of the other white romance. In such a pure day, accompany you to the distance, is our common promise. Reach out your hands and press your heart's promise. Fingerprints, not only to unlock, printed, is a promise. Tonight, promise to let the beauty show, Love makes you and me pure.

Case Details: http://www.digitaling.com/projects/13800.html

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　Iv. Labor Day (5.1)

Case 5, Durex Movement Festival

Advertisement advocate: Durex

Promotion Product: Durex Custom Edition constellation Gift box

Project highlights: In the Wuyi Labor Day introduced this H5, through the single shaking or two-person shaking mobile phone to form a "moving festival" keyword, the "Labor Day" This holiday is interesting solution, so that users in a smile at the same time to promote the promotion of dynamic section of the role of the box.

Case Details: http://www.digitaling.com/projects/14340.html

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　Five, Children's Day (6.1)

Case 6, worry-free English: heartily the best gift for a child

Advertisement advocate: worry-free English

Promotion Products: worry-free English

Project highlights: Every festival major brands will play the wind, of course, heartily will not be spared. 51Talk Worry-free English "to give you the best children's Day gift"-take you back to the Middle school English examination room, aftertaste of the cruelty of the English language of childhood. There are Han Meimei and Li Lei, a parrot named Polly, Lily and Lucy who are silly to know ...

Case Details: http://www.digitaling.com/projects/14616.html

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Case 7, drop a taxi: child heartily most want what gift?

Advertisers: Drop a taxi

Promotional Products: drop-by-taxi software

Project Highlights: This insight into a taxi is really divine insight, don't let yourself miss, don't let yourself regret; the picture in the form of comics, simple straightforward, copywriting is very tear: "When I first learned to call" Baba Ma ma ", you are not around, dad in the Rush project" and so on ... Then the right to implant their own brand, so that users of their own brand more than an emotional need.

Case Details: http://www.digitaling.com/projects/14654.html

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Case 8, Pizza Hut: 61 children's Day, looking for the little prince

Advertisement owner: Pizza Hut

Product Promotion: Pizza Hut

Agent: M2mind Shanghai

Project highlights: As a child, the little Prince shining Golden Brilliance, representing the heart of innocence, goodness. When you look up at the stars, reach out and touch your dreams, and these years, do you remember the gold in your memory ... This year children's Day, let Pizza Hut and users look up at the stars, exposure to the vast universe, looking for the heart of the Little prince.

Case Details: http://www.digitaling.com/projects/14519.html

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