Harvest-Xiaomi Marketing

Lei June: Don't use tactical diligence to hide strategy laziness

Zhang Xiaolong: Speculation is better than execution

Focus on the ultimate word of mouth

User Center-Data driven-eco-Synergy

Focus on feature-based experience

Change of decision basis

Advertising, word of mouth

The product of the story

Communication personification If you end up, I have no sense of temperature, no matter whether the ride or the convulsions, are the top of you. Long live buddies.

Interactive Entertainment

Propagation of events

"Relationship is the channel"

User operation: 1. Turn traffic into user (content-driven) 2. Turn the user into a member (interest driven) 3. Turn a member into a fan (emotion driven) 4. Turn fans into members (mechanism-driven) users--fans---partners

"Data is operational"

Haier Data Marketing Logic: 1. Data acquisition and Integration 2. User identification and labeling 3. User clustering and Modeling 4. Precise Marketing and interaction

The elimination of you is not the Internet, but you do not accept the Internet. The biggest obstacle to transformation is not ignorance, but arrogance.

Only when the tide is on, can we take advantage of it

Harvest-Xiaomi Marketing