High keyword ranking experience sharing

Put the first stone in the bottle: of course, the first stone must be Heavyweight. Otherwise, how can we make the water level rise. First, we need to select keywords. Generally, our optimized websites are divided into traffic stations and enterprise stations. Traffic stations refer to websites similar to weather forecasting stations, novel stations, video networks, and game networks that make money by traffic; the Enterprise website refers to some enterprise websites created by some sponsors. Based on the website, the selected key words are also different, and then the keywords are located based on the user's search volume. Keywords can be divided into Portal words and vertical words. For some hot search words, vertical words are often used. On the contrary, Portal words are used. We only have a vertical word, we only need to copy the successful vertical word method, we can optimize many vertical words.

The second stone: navigation, secondary navigation, and other website layout settings are very helpful for optimization. A keyword appears in the navigation bar pointing to the homepage of the website.

The third stone: 404 page and 301 page settings. The 404 page is mainly used for viewer's webpage does not exist, and users are not allowed to close it immediately. They can still return to the home page to continue browsing the website, at the same time, it reduces the bounce rate of the website.

The fourth stone: determines the keywords of the web page, and then frequently appears in the article. Keyword should appear at the beginning of the article. Keywords also appear in the middle and end of the article. For example, "keyword 2" should not be added to the webpage of "Keyword 1". These words should be written as "total keywords". The content of the webpage should be centered on keywords; keywords can be appropriately bold to highlight tables. The first keyword must be displayed in bold. If a keyword appears more than once, add the first keyword to the anchor text. It is recommended that there be no more than five links in the article. Set up the following settings in the article, for example, those who have read this article, or which articles you may be interested in, to increase the number of browsing times. Make some keywords into the anchor text and link them to the relevant pages. Each article on the website carries the anchor text. If articles are indexed by search engines, Baidu and Google have a high weight, and the ranking of natural keywords will also go up.