Home title and meta tags How to set up?

The title of the article, which is the title tag. is the title of an entire article. Most search engines extract all or part of the title of the article as a title in the summary information. Therefore, when we write the title of the article, we should focus on the theme and concise content.

First, the length of the title

We know that the title of the summary information in the search results comes mainly from the content of the page title. However, in order to improve the user experience of the page, the search engine will be based on the actual situation from the title to intercept the corresponding content to show the user, which in different search engines will have a difference. In fact, in order to show users a more complete title, the search engine will be based on the actual situation of the page to adjust accordingly.

In Baidu's search results, summary information title length is generally 56 bytes (that is, 28 Chinese characters) around, while Google has 72 bytes (that is, 36 Chinese characters) around, beyond the scope of the content will be omitted.

Small series of suggestions: the title content of the page, as long as can express the theme of the page. Too many keywords will only disperse the center of the title, reducing the relevance of the page, especially when multiple meanings are not related to the keyword.

Second, the distribution of keywords in the title

Keyword distribution refers to where keywords appear in the title. Many people like to put the key words separately, standing in the search engine optimization perspective, this is a very unwise approach.

Search Engine Analysis page, in the HTML source code in the Top-down, the title content is the first occurrence of information in the article. Therefore, in the front of the title plus the page's primary key, you can effectively highlight the theme of the page, improve the relevance. For example: Women's goods must have little common sense home page title of the main key word "women take goods" is the first to appear.

Third, the key word frequency

Many people think that the more times the primary key appears in the title, the better, and repeat the keyword repeatedly in the title. In fact, no matter where the page is, the word frequency of the main keyword is not the greater the better, but has a certain limit. I think in the title of the main keyword appears 1 times, each auxiliary key word only appear 1 times is more reasonable.

In the title, even if the main and auxiliary keywords and word frequency are the same, the way of expression are different. This not only can get the search engine's favor, but also can attract the user's click.

Article title Tips

1, the simplicity of the title

This for the previous keyword matching is relevant, relatively unpopular keywords, must do well, simple and clear, around a theme and do, too long title will dilute the keyword density.

2, key words on the front

Article title in front of the text, the more the key words by the search engine to give the weight will be higher, so the combination of a title when the key words can be to the front.

3. Consider the user experience

User experience, optimize the title is not just for search engines like our articles, more or to let the search users choose us, so we will go to stand in the user's point of combination article title.

4, the title Word limit

The title of the article is best controlled within 30 words.