Price wars are really not a good thing! When the domain name registrar encounters a price war, the consumer is also drunk. In the first half of the year, a merchant made an eight-dollar registration, or even a one-dollar registration stunt. Today, I specially checked the major websites, and the whole website was not good .. CN English domain name, peanut shells directly down to 12 yuan in the first year; the most popular. CC domain name, xinnet from 400 yuan in the first year to 28 yuan, and peanut shells at least 25 yuan. Can the cost be recovered in four years? Half is true and half is nonsense. The domain name is a product in the Red Ocean, and there is little difference in the services provided by sellers. The final competition is the price. According to the small Editor, search engine advertising is the main investment cost for sellers. That is to say, when users are using Baidu, 360, and sogou, advertisements of Some sellers will be displayed, such as searching for "Buy a domain name", and there will be peanut shells, dynamic world, and cool names. At present, several top-level domain name registrars are fiercely competitive in advertising such as Baidu, including orange Internet, hichina, China Internet, and peanut shells. Assume that a customer's advertising investment is at 200 RMB. If the customer only buys a single domain name product, the consumption will not exceed 70 RMB (excluding some country domain names ), moreover, many registrants only choose to buy low-price promotional domain names, and the renewal rate in the next year is also a test for sellers. In this case, merchants are definitely losing money, at least in the first year. As to whether or not the costs can be recovered in four years, I cannot make a research. In general, these hard-pressed registrars only earn popularity and cash flow, but I believe that if the popularity + cash flow is well utilized, it may be seen by investors someday, A story like a one-night outbreak. What do registrars rely on to make money if the domain name is at a loss? Of course, what we mentioned above is "book loss ". After years of hard work and customer reputation, sellers can still earn more profits from their customers. Such as using value-added products to boost consumption, so the promotion strategy of the Registrar is also very difficult. These include: 1. Buy a Domain Name and send it to your mailbox/website/space; 2. First-year discount, original renewal price; 3. First-year + renewal discount. Tips for domain name registrants: 1. When purchasing a domain name, the registrant should pay attention to the price comparison and select the seller who is doing the promotion in the current month; 2. Pay attention to whether the seller will enjoy the first-year discount or the same-year discount for the first and second-year promotions; 3. purchasing a domain name + host/website package is an affordable option.
Hot comment: is it a nonsense for a domain name registrar to recover the cost in four years?
