I have always said that the self-media is a pseudo proposition. As I said in the past, the results were still criticized.
2. Since it is the media, multiple profit models are required. Currently, the vast majority of Self-media companies are still making profits based on soft texts.
3. Self-media will be exhausted due to limited personal strength, so we must enter the scale. But is the scale still self-media?
The above is truth that does not need to be discussed.
About the bottleneck.
1. Creative Power is poor. It looks easy to write two pieces of content every week.
2. There are too many spectators. At least for the time being, I am not charged for reading this article. If you read this article for free, some opinions may cause a quarrel.
3. The temptation of Soft Text. It is not a problem for fans to accept more than 0.1 million yuan (), but it is difficult to make your opinion objective and fair.
4. Does the Platform still count as a media player after money is paid? Is it just for contributors + free resources?
Therefore, I think that the idea that 1000 million fans can support one person is true not in China.
My own public account socialab is counted from the media. Sometimes it will help customers send soft texts free of charge, and sometimes it will save some recruitment fees as a platform for finding people, if it comes to profit, there will be a paid offline conference in the book club from time to time, and the money will only be enough to subsidize the rent of the book club.
The biggest bottleneck is "self" media.
If you are a person, you are first faced with the dilemma of limited energy and limited talent. If you are in a full career, you will inevitably have to take soft texts to support yourself and your family. In addition to writing, it also takes time to manage fans and interact with fans to form a good ecosystem.
Due to these limitations, the self-media will inevitably develop into a team. The team problem is that they have different ideas and support a team. If the profit model is limited, will the soft paper be more...
Self-media is suitable for entertaining wealthy and talented people
How can we break through the bottleneck of Self-media?