How can we operate a community-based system? _ Summer Kwai e-commerce

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How can we operate a community-based system? _ Summer Kwai e-commerce

Now is the community when the hot, many enterprises see the business opportunities in a headlong, the results are sadly exit, community is really so difficult to do? It's hard to be sure, but if you choose the right way to do it, it's going to be a lot easier. Today, the Summer Kwai electric Business Small, we are going to dig a community to dig a system operation of dry goods.

Before you make your business plan, you should have a clear goal, which is what you want to achieve through community-based operations. Doing business without a goal will be like a headless fly, and doing more is useless.

1. Identify user groups
Different products will have different consumer groups, so the community should be through the positioning of the product to determine the positioning of users, and then for the user to do the operation. The user's consumption habits will be due to age, spending power, personal likes and so on for reasons such as differences, targeted operational content is critical.

2. Make better quality content
Although the content of UGC-type products is user-created, it is necessary for the community to standardize the content through management and display of high-quality means to form a virtuous circle. Users who can produce high-quality content are a smaller part of the community and should have a dedicated person to do the daily maintenance, communication and incentive work, as the content of the operation. This can also be attributed to the user's operating content. In the long run, community-based branding should have some routine content that is done daily or weekly to enhance the user's perception of the brand and to stabilize the time expectations of the user's browsing content. The way products are displayed, what they display, and so on, are all aspects to be considered when doing content operations.

3. Push content to the full web
Since it is to do the operation, of course, can not only focus on the community itself, but should be the product of high-quality content out of the station, so that more people understand the community, which for the product brand and contribute to the quality of content users are good.

4. Timely data analysis
Since doing the operation, of course, the statistical data in time to analyze, so as to identify problems and continue to optimize. Everything that is done in the content operation depends on the ultimate benefit.

In general, community-based operations should be targeted, targeting targeted groups. The second is to have regular content pushed to the user before. The most easily overlooked is the last step: data analysis, many communities in the operation will go into the "do the operation is done" misunderstanding, timely data analysis in order to constantly improve itself, in order to attract more users.