How do I select an online marketing service provider?

Source: Internet
Author: User
Tags website performance

Network marketing service provider type

Service Type
Service content
Customer type
Service provider-Customer Relationship
What customers get
Main advantages
Major defects

Online Advertisement
Advertisements, search engine bidding rankings, fixed rankings, and real-name networks on portal and Industry websites
Large, medium, and small
Master-slave relationship, customer requirements are met one by one
Ad display, website click acquisition, and click status report
Advertisement is easy to control and easy to implement, and how much is the money to do?

There is a distance between the user's website's click acquisition and the actual website's desired results. The website marketing function highly relevant to the results has not been improved.

B2B platform
Information entry is displayed on the front-end webpage of the platform
Small and Medium Enterprises
For example, the strong and weak relationship between traditional stores and shops

Obtain disk searching from buyers; share support from other platforms, such as customer relationship management

Easy to use and easy to use; few requirements for customers

Customers have no ownership of their own web pages, and their operations are mostly restricted by platforms, so their corporate image is poor. Buyers sometimes share disk information, leading to excessive competition among enterprises. Service providers are absolutely dominant, the customer can only make limited choices when formulating game rules. The service is highly shared, and the customer lacks personalized support and services. The marketing of the platform determines the customer's results.

Search Engine Optimization
Website optimization, keyword analysis, search engine keyword ranking
Dominated by small and medium-sized enterprises
Master-slave relationship

The website structure is optimized; the website receives accurate access traffic

High ROI

Website relevance is emphasized, but website marketing functions cannot be improved. Website results are not fully maximized.

Tools
Log Analysis
Dominated by small and medium-sized enterprises
For example, the relationship between buyers and sellers in traditional commodity transactions
Obtain website visitor behavior and search engine crawling Information
Various reports reflect the website situation truthfully and objectively
Reflects the current status of the website, but cannot effectively guide the customer on how to correctly cope with the problem and improve website performance

Search Engine Optimization
Improve work efficiency and help optimize the website
Objectively reflect internal and external website Parameters

Manual intervention is required for actual optimization; achievements are far from website performance

Analysis Report
Industry analysis, competitive analysis, and market analysis
Medium and large enterprises
Obtain valuable information to help make correct decisions
Reflecting the customer's business environment on a macro scale
There is a great gap between reports and website performance

Email
Unauthorized: Group Sending tool and email address
Start-up enterprises
A large number of unauthorized advertising emails are sent
Nothing

Damage corporate image; impact on law and morality

Permit: analyze and determine the appropriate mass object and plug-in mail advertisement implementation
Dominated by small and medium-sized enterprises

A large number of advertisements are sent correctly and quickly; websites are accessed in a short time.

Marketing information is sent to the target group in a short time.

High fees; high sending technical requirements; a website receives a large number of clicks within a short period of time, but there is a distance from the website results

Copywriting Planning
Marketing copywriting planning and implementation
Medium-sized Enterprises
Such as the relationship between lawyers and clients, the analysis and judgment by the consultants greatly affects the customer's behavior.
Improved website response rate and Conversion Rate
Fundamentally improve website Marketing Functions

High requirements on the marketing philosophy and copywriting skills of service providers; expensive

Consulting
Diagnose problems and provide corresponding solutions
High-end medium and large enterprises
Analyze existing problems and Corresponding Solutions
Comprehensive problem analysis and highly targeted solutions

High requirements on service providers. The service provider's philosophy, technology, means, and experience determine the service quality and results.

As a consultant network marketing service provider, qiyang technology provides comprehensive network marketing solutions for high-end enterprise customers based on the customer's results, that is, the important performance indicators (KPIs) of the website.

If you have any questions, you can fill out a form, send an email, and send a fax to us, but we are more willing to answer your phone number, which is more direct, clearer, and more effective.Tel: 021-34246962,34241962.

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