How does a search engine evaluate a blog?

Source: Internet
Author: User

Learn more about Google's blog rankingAlgorithm.

 

Positive metrics of Google's blog rating
:

    1. Subscription count-count the number of blogs subscribed to in Various readers. The more subscribed, the higher the ranking. However, some methods such as verifying the uniqueness of the user and IP address are also used to process "subscriptions spam.
    2. Search clicks-count the number of clicks when a blog is used as the search result. The more clicks, the higher the ranking.
    3. Number of occurrences in blogroll of other blogger-blogger usually uses blogroll to sort and point to the link set of other blogger. Count all blogroll data. The more links that point to a blog, the higher the ranking.
    4. Number of links from high-quality blogroll-links from high-quality blogroll mostly point to famous or trustworthy blogs.
    5. Number of blogroll links from high-quality blogs-here we assume that the famous or trustworthy blogger will not include links to spam blogs.
    6. If a blog author analyzes the Blog content, classifies the content and tags it, it can at least indicate that the author's attitude is more serious.
    7. Number of links from email and chat records-if the link to the blog appears in the email body or chat record, it will be added. Gemail and Gtalk are used here.
    8. The higher the PageRank-PageRank, the more important the corresponding blog is. Considering that blog updates are frequent, the latest blog post may not have a PR. In this case, the PR of the corresponding blog can be used instead.

[3-5] is similar to the PageRank calculation mode between traditional webpages, but it is restricted between blogs here.

 

Google ratings Negative blog indicators
:

 

    1. Update frequency exception-too frequent or very regular updates will be considered in spam and ranking will decrease. Here, I would like to remind my friends who want to update their blogs at a fixed time every day.
    2. The RSS feed content is inconsistent with the Blog content-spammer may put valuable content into the feed to improve its ranking, at the same time, add some ad links to irrelevant content in the blog content. In order to punish this situation, ranking should be reduced when the feed content is inconsistent with the Blog content.
    3. Duplicate content-some spammer will repeatedly publish the same content to make some content appear in the RSS feed for a long time. Such a situation will be punished.
    4. Too many spam words-use Word Frequency Statistics (bi-gram or tri-gram). If the Spam word in the blog content is too high, ranking is reduced.
    5. Most blogs have similar lengths-this is mainly used to automatically generate a blog by machines.
    6. Link exception-when most of the links in a blog are directed to a single webpage or a single external site, they are considered to be in spam and ranking will decrease.
    7. Too many advertisements-if a blog page contains too many advertisements, ranking will be reduced.
    8. Ad appears in the body-the general blog page includes three aspects: recently published blogs, blogroll, and metadata. If an advertisement appears in the body, ranking is reduced. But I don't know if there is any special treatment for Google Adsense ads :-)
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