How does Apple devour itself?

Apple has become an empire, especially after losing Samsung, the main opponent, Tim Cook very lonely, they need to overcome the opponent now only "old self", but in the past 10 years, Apple performance perfect, to create a new height very difficult, now the Apple new product launch, Must not find iPhone4 when the advent of the shock effect, and any future fourth quarter, will not exceed the first quarter of the Iphone6/iphone6 plus sales of 78.4 million sets of myth, so in this context, the industry has appeared an illusion: experts agree that Apple is going to decline , but the real truth is that the iphone's profits have accounted for 103% of the industry, the market share has gradually risen, the world's most important industry chain resources still around the apple work all night, such as bees, such as ants, such as tireless robots, and now the market sales of Apple phones also reached 8, They lay quietly in the counter, graceful, with jewels, like the emperor's daughter, there is no need to think about marrying things.

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I do not deny that Apple's explosive power is weakening, 6 years ago, someone pulled out a iPhone4, immediately can explain: I am rich, 6 years later, IPhone7 Piano black and elegant, but it can no longer replace the "rich" business card.

In fact, the explosive reduction in my opinion is not a bad thing, it is enough to prove that Apple products have been more and more penetrating into the daily life of consumers, like sunlight, air, electricity, they are not high, but is indispensable. Apple has a dominant influence in smartphones, and they don't have to worry about the iphone's sales for 10 years, but Cook has to think about how they can devour themselves to prevent "mediocre" embarrassment in the next wave of technology, as Microsoft Burns $ tens of billions of in the mobile internet sector, Now there is only a wisp of smoke.

Profits are paramount, Apple is becoming bloated?

I have never opposed the "profit first" development strategy, in fact, Steve Jobs's great half from Cook's profits, after all, no profit, everything is a cloud, but at the same time, we also need to recognize that business operations is a very high-level thing, not only the eyes on the financial statements 25 hours, can achieve maximum profit. Leaders of business excellence tend to be more long-term, often struggling to give up some of the business is making money, so that can devote themselves to a new wave of technology, but these are really difficult decisions, ordinary people naturally have no such boldness, Nokia's Mr. Elop No, Microsoft's Mr. Ballmer, now Apple's cook, Nor does it look:

Apple, like most Big Macs, is becoming bloated and bureaucratic, as mentioned earlier, with 8 iphones on sale, unthinkable in the jobs era, and probably no special feeling for consumers, but it is a disaster for Apple and the associated industrial chain. ""

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As we all know, Apple product process has always been complex, strict quality requirements, and shipments are often astronomical, ordinary suppliers to meet the needs of one or two, has been very difficult, and now suddenly add 8 changes, will make people stretched, and in order to control this huge industrial chain, Apple is bound to invest more managers, in fact, since 2013, Apple's organization has expanded 3 times times, these people are not geniuses, but some hard work, the most direct hidden danger of the organization is easy to breed bureaucracy, resulting in inefficiency, and more and more mediocre people join, also may bring huge internal friction, These are the things that Cook needs to be wary of.

In addition, like the demolition of the consumer may have found that the iphone itself is also bloated design, successive generations of products, mobile phone team only do addition, do not subtract, so as you can see, the iphone is becoming a mobile phone function of the grocery store, now large screen, waterproof, double-camera has become a reality, And will never disappear, this is a bit like Microsoft's attitude to office, their word/excel/ppt function is all-encompassing, dazzling, but there is no use of 90% of the function, and the iphone over-design for the relevant industrial chain is not necessarily a good thing, This means more resource consumption, more complex processes, manufacturing on thin ice, and a slight loss of attention to the possibility of iPhone5 the same huge failure.

How can Apple devour itself?

In fact, Apple wants to find the "self-engulfing" way, it is not difficult, they just need to repair the computer Joe Master used, re-boot, it is very easy to find the answer. In fact, Jobs ' favorite thing to do is to devour himself and chew on himself: as early as 2005, there was still a high demand for ipod Mini, but Apple insisted on the nano, which greatly undermined the flow of revenue from existing products, while the sale of ipod sales soared. iphone also turned out, not only the Nokia, motorcycle and other mobile phone operators have no way to go, at the same time, also affect the camera, MP3, game consoles and other electronic products sales, home ipod nature has not escaped. Now, looking back, if Steve Jobs wanted to keep his ipod sales and make it into a perfect music player, we might now be using the Symbian system or BlackBerry BlackBerry, which means the world was almost as bleak as the ipod's profits ...

Jobs once said to his employees: "If you don't eat yourself, others will come and eat you," he said in the evaluation of Nike: They have introduced a lot of good products, but also have a lot of rubbish, in order to maintain a long-term competitiveness, enterprises need to focus on promising products, the lack of future junk products cut off, Whether they earn money or not!

Now the smartphone market has down-hearted, the related innovation is entering the bottleneck period, large screen, bright black, waterproof, OLED and other tricks to run out, the market's mobile phones are like a piece of 4~6 inch of the board bricks. The author believes that the hardware innovation of the smartphone has died, even if it is the 10 anniversary of the birth of the iphone, it is not likely to appear the remarkable innovation of Bo people eyeball. In fact, the future development of smart phones is practical, they will become an indispensable tool for life, like a common road, or screw screwdriver, pliers, as long as the use of the line, no one will pay attention to their appearance. In this context, Apple is bound to consider narrowing the cost of the iphone's resources, only a small number of mediocre people to maintain the necessary supply, the supply is stable, durable, skilled production, not to attract the attention of the world, and those who are real genius to slowly withdraw, into the next round of technological revolution, For example, the energy Internet, everything connected, or the development of space resources, and can emulate Google, Amazon airing, those creative ideas, it may be sent to Cook's office on the way to evaporate, cook pro-people, but also to widely pick their own staff creativity.

Now Apple's achievements are great enough, but we would like such a great craftsman spirit of the company, can continue to participate in a new round of technological revolution, so that the entire industrial chain will not have to shuffle, the new era, we still do business together, mutual familiarity, cooperation, is simply a perfect thing, at the same time, it means that Apple and even the entire industrial chain should learn to swallow themselves, so as to fresh posture, to meet the new round of the Industrial Revolution. (new discoveries of science and Technology, Constantine/Wen)

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How does Apple devour itself?