How much do you need to know about how to do a website?

With the popularization of network information, many enterprises have valued the platform of the Internet. have their own website, enterprises if no site feel like out of the same, but for a corporate website, you know how much? Perhaps you think your website should need how NB technology, how dazzling interactive experience, how good domain name .... A lot of people go to this misunderstanding, So when customers do the site, to the producers to ask these, and ignore the focus of things. Here is a simple introduction to the site of the most soul of the value of the embodiment:

First, the site planning

This is only a document, but includes the site's positioning and design, want to do a site to clearly know that the site is mainly targeted to the user groups, Internet users must be doing their favorite things, even if active or passive browsing your station they will feel your station is not his favorite station; for the design style of the website, From a marketing point of view, the level of corporate website design does not need to be very high. The website is the enterprise's idea embodiment, is the Network Marketing Foundation. In the design of the website, both commercial and artistic considerations are considered.

Second, the profit model of the website

1. Advertising. Advertising is almost a survival weapon for portals and most Web sites. 2. Service function charges. These fees apply to the portal and professional consulting websites, 3. E-commerce. 4. Search for bids. such as Google and China's Baidu 5. Mobile value-added services (SMS), picture Bell Download 6. Information content charges. 7. Paid games. 8. Online consultation and education. 9. Online community and friends.

Third, SEO optimization in the station

Including the site's code structure (this piece tells the site producers on the line), the site of the choice of keywords, including brand keywords, and Industry keywords, the choice of brand keywords as far as possible the choice of low-heat words, and industry words need to choose Baidu Index higher, as far as possible include regional words.

Iv. User Experience

Not that the more switching, the corresponding user experience needs to be good. The user experience needs to be based on the actual needs, mainstream design now nothing but the object, space, or flat. For the current non-portal type of website, not to the news-based, as far as possible concise good. With so much information in the network, the customer wants to be concise and clear about the information they are most concerned about.

V. Promotion and optimization of the website

This is a lot of enterprises do not care, if not promote, then in the good site, but also just a decoration. For the promotion can be divided into 2 kinds, bid promotion: Mainly through Baidu, 360,58 and other promotion, the cost is quite high, the results are feasible, this according to the industry, the promotion costs are not the same. Off-site SEO: This piece with a certain degree of cheating. For example, outside the chain, forum, stick, keyword Click and so on, mainly reflected in the natural ranking of keywords. For the new station, the first to do the optimization of the station, such as to keep the update (original or pseudo-original), such as the stability of the site after the hair chain, the article is not too late. (This article is written by personal opinion, original www.561.cn)