How the enterprise should treat the optimization station and the auction station website

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For any enterprise, I believe that everyone in the search engine marketing has been concerned about the bid. Because a lot of industry competition is more intense, and most of the traditional enterprise Network Department staff is not perfect, so many enterprises to optimize and bid as a corporate website of a large traffic entrance. How should enterprises treat the optimization station and the bidding station? Small head of the auction assistant today to give you a detailed explanation.

Most companies have chosen to bid for a variety of reasons, a friend can not help but have doubts: optimize the station and the auction station to separate it? Can a site optimization and bidding be done at the same time? Can I change the optimization station to a bidding station? (Can the auction station be changed to optimize the station?) Guardian also often encounter do enterprise website friends Ask these questions, so today also published their own views, there is no place also please criticize correct.

A: Optimize station and Enterprise station to separate?

For this problem, personal advice is required to separate, because for the site optimization, more attention should be the overall quality of the site, the content of the user is valuable, this is very important, and search engines more and more attention to user experience, our site should be so. And the target of the auction station is relatively strong, more focused on marketing, so many times we have a strong advertising, especially some corporate websites often pop-up business or online QQ, which is not friendly to users, of course, through the bidding of the target users. Therefore, for the Enterprise website, the best way is to separate the establishment of the site, optimization and bid separately to do.

Two: A site optimization and bidding can be done at the same time?

Most of the traditional industry sites basically do not have the network department, may be 32 people in operation, so we think there is no need to separate the optimization station and the auction station. Can a website be optimized and bid at the same time? The answer is yes. But for the same time optimization and bidding, must pay attention to business or enterprise online QQ, this area pop not too frequent. In the article should pay attention to quality, although the auction has a certain landing page, but the site in the optimization should pay more attention to, after all, the auction is time and other factors limited.

Three: Can the optimization station be changed to the spot station? (Can the auction station be changed to the optimization station?)

Optimization Station to a certain extent pay more attention to quality, and the auction station may be more focused on marketing or advertising, because if an optimization station want to do the bidding is possible, the site itself has a very good user experience, if the bid will certainly be better. Of course, after the bidding of the deployment or to pay more attention to the overall quality of the site is to pay more attention to.

Can the auction station be changed to optimize the station, the Guardian individual does not suggest that everybody changes the spot station to the optimization station, after all, the auction station advertisement is too strong, this kind of website quality originally is relatively low. It would be more difficult to change the bid station to an optimization station. (There will also be some manual intervention, as we all know)

For enterprises should be how to treat the optimization station and the auction station, Chinese Webmaster network of the article guardian of the individual do not recommend that you change the station to optimize the station. The best way to optimize and bid for a website is to do it separately. After all, the optimization pays more attention to the user experience and quality, the auction station is more marketing. So the two-pronged approach is still relatively good. Moreover, the cost of building a website is not too high, as a business manager must not pound foolish.