How the network promotion and operation of Local enterprise website is profitable

The network promotion and operation of the local enterprise website is certainly for the purpose of profit, then the following share how the local website obtains the profit from the optimization and the promotion:
　　
(a) The website itself makes adjustments
　　
What do you mean? A lot of local enterprises simply think to do a simple website to do Baidu bidding or optimization can bring a good profit, in fact, many corporate web site does not have a dedicated network maintenance staff, plainly not a knowledgeable decision-maker, now do not say Baidu bidding skills, People who do this do know that it is not what they want, but that they spend more money on the least. Companies need to know a few important information before doing the site, so that the station whether it is the search engine bidding rankings or natural rankings appear to have value, for those who are willing to spend the cost of doing these, So what's the message?
　　
Website structure to be clear, I have done before the enterprise site a lot, template station to do very quickly, the structure of the monotonous modification of the function is less than a few, take the peer for many initial into the network marketing enterprises, in order to control expenditure, simple template station fast but not effective.
　　
Web site to have content, whether it is the auction or promotion of the main purpose is to increase a certain exposure in front of the consumer, with the exposure rate to get a certain rate of click, there is a click-through nature can conclude the deal rates, a lot of Web site content single, actually do Baidu bidding and optimization of the necessity is not small, not recommended to spend that There is not necessarily a user experience for content, but no content must have no user experience, and visitors will not always stare at your company profile and product information.
　　
Good peer site analysis, this is actually particularly important, my station now experienced three times revision, frankly, is a big change, the reason is very simple is the site experience is not enough content, the overall website reflects the industry service is not very strong, not enough to attract users to reside, Lost customer resources in vain. To do peer excellent site analysis, take its experience good part, integrated in their own website design, to the user experience bonus points.
　　
Do not simply imitate peer station, as an old decoration company, do corporate website has been more than 8 years, each year can see a lot of later appeared, in the analysis of peer sites found, many sites exist similar, from the site channel to the content to the overall art of similarity is very high, it is obvious that this is the Imitation station, The blind plagiarism peer big brand enterprise site, the loss of their own enterprise characteristics and culture, to the user's feeling is not good.
　　
(b) Whether the site is for auction or optimization
　　
It is simple to say that the cost of the auction is higher than the cost of optimization, but the effect is obvious, this obviously refers to the exposure rate, can click and deal that depends on the site content and service itself. But optimization is a long-term work, adhere to do more stable, can be sustained exposure. For the enterprise itself to do bidding or optimization also need to look at their own strength and industry characteristics, such as decorative enterprises are the peak season, the high season of the bid promotion is very important, because your ranking is always in the promotion, the necessary increase in the bidding strategy is feasible, the different industry bidding effect is not the same, For the decoration enterprises need is more understanding of the market situation and user psychology and habits analysis, do SEO or bid in the control of cost and time basis to obtain more visitors group.
　　
(iii) The importance of website customer service reception
　　
All walks of Life web site customer service system are existing, a website's overall function experience effect also includes the influence of customer service, service as an important online communication, undertake the promotion and the important role of solution, week The service and reception processing of the Secret Service system can get more trust from the consultant. Many enterprises main customer access is the network orders, the enterprise website has been completed to encourage visitors to generate advisory desire, this time there is a signal is clear, that is, the browser for we have a certain initial recognition, intentionality is absolute, When a browser finds some information that suits his needs, it needs to do a good role playing.
　　
(iv) Online promotion and offline engagement
　　
For the local decoration station, most of the service is the region's customers, the ultimate way of communication is to meet to negotiate, this is different from the kind of national business or simple business enterprise, for small and medium-sized enterprises, the network maintainer most assume the identity of the contact, the master is the first-hand customer resources, At this time to from the role of SEO or bidding out, do a good job of a negotiation service, the majority of local companies are such, because of the personnel and cost control of a person more than that is common.
　　
The next step is to promote the way, a qualified network marketers need to understand the multi-channel promotion program, such as the understanding of the basis of network optimization, enough to deal with the local station, fully understand the characteristics of the auction system, in case of a rainy, as the most important of the Decoration Enterprise Station promotion Way is the forum and the huge QQ group resources, Here may have the effect of Youboy-style, set up their own platform to promote the promotion of the site, a variety of guidance, multiple ways and methods to focus on online promotion combined.
　　
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