How to analyze an advertising idea

1. How do I choose the time to submit my ideas?

   Submission of ideas need to pay attention to the timing, but also to focus on the expected effect of creativity, in general, the creative requirements of large coverage and mainly to promote the effect, then pay attention to the majority of advertising and labels, if the emphasis on ROI and sales, then we need to further focus, Reach the relevant ad bit with higher ROI and pay attention to the bid setting, in order to illustrate these two basic principles, please analyze the following cases:

   (1) The current auction information for the major categories of accounts is as follows:

Category

Spot Date Indicator

The main indicators are: clicks/CTR/Click Cost/revenue per click/roi

Category

Click on cost Metrics

The main indicators are: clicks/clickthrough Rate/per-click Revenue/roi

(2) The current period of time the main types of accounts of the bidding risk situation:

Category

Click on cost Metrics

The main indicators are: clicks/CTR/Click cost/Per click Revenue/roi Variance

(3) Set bid high price + Configure targeting options + Estimate Ctr, cost per click, revenue per click and ROI

How can I estimate the ROI within a few days of submitting an idea?

(1) Calculated according to the date of the historical submission of the idea:

Creative number This Class 3-day ROI This Class 7-day ROI This class 15-day ROI

Submit Creative Date

(2) to estimate:

Compare your creative curves and the creative performance curve of your category to calculate

(3) Focus on major advertising positions

View the creative performance of your primary ad position

How can I evaluate the quality of ideas and options?

(1) Creative CTR, category Creative Ctr, recent Creative CTR, category recent Creative Ctr

Calculate according to different date

(2) aggregated according to AD position

This will basically be able to analyze the situation of recent platform trends and ad positions.

How to analyze an advertising idea