How to analyze and plan a website?

In fact, many friends and members of the Treasury online put forward a lot of suggestions and opinions, many suggestions are really good, today I also good from a professional web site planners to analyze and evaluate the advantages and disadvantages of the online financial customers. If my friends think I said that there is a reason, there are web site friends can find me to the site to discuss and exchange and learn.

The promotion and promotion of a website is divided into internal propaganda and external propaganda, now many friends said the website propaganda is the narrow sense of the external propaganda, such as friendship Connection, soft article release, offline activities, external advertising and a variety of outside the site for some propaganda action, and the author also think the site's external propaganda and content publicity is equally important, So what is internal propaganda? In fact, internal publicity refers to the site's column and function planning, interface design, user experience, function building, technology optimization, information management, website activities, member management, etc., because good technology, good user experience can increase the recognition of the site and loyalty, in fact, this is publicity, only members are using the site after the publicity. and technology optimization can also increase the web site by netizens to search, effective information management, you can make members more dependent on the site, to attract members of the eyeball, and beautiful interface design, more attractive to attract members of the eyeball, as well as the activities of the site, all belong to the site's internal propaganda, can in some way attract members of the eyeball, To increase the membership of the site recognition and support and loyalty and so on.

The author from the professional point of view to evaluate a Web site planning and design, and so on, mainly based on the following: first: Content and site positioning and the target members are reasonable matching, second: the site text and picture collocation is reasonable, third: dynamic and static collocation is reasonable, Four: Column settings and the needs of the target members are reasonable, in fact, also involves many, such as the user experience, the site's information is valuable, information update rate is how, information on the member has the core value, the member management is reasonable, the site's activities to publicize whether there is speculation and so on. And then according to these rough standards to measure the financial customer online, the financial customer online is a three-stream site.

We analyze some of the habits of netizens browsing the website, then the website analysis, netizens browse a Web site habit, usually from left to right, from top to bottom, and a netizen to see a new site, decide whether to continue browsing time is usually a few seconds, such as 3 seconds, or 5 seconds, or 10 seconds, In such a short time to impress members of the heart, to attract members of the eyeball, mobilize the enthusiasm and interest of members to continue to understand, the site is very high requirements, then how the site to meet the membership of these potential psychological needs?

So every site operator, in the development of the site, need to consider the views of the site, such as the home page information can not be too much, to clean and tidy, to do chic, such as the site of the column, the need to meet the needs of members, not more, we must firmly grasp the real needs of members, many web site back to the problem is to seek So the column set up a lot, and the result is not so many members, so to learn back in many of the needs of members to excavate the most important members of the most urgent needs, to meet the needs of members of the urgent need, and then do addition, slowly add.

On the whole, the website of the financial guest online, in the overall planning of the basic compliance with the needs of members, but did not do a good job in detail, such as interface design, there are many members also put forward to the financial customer online do not know what is the site, this is the site's biggest failure, so we are thinking how to solve.