How to choose long tail word and long tail word layout for new website

I Zhou Xu sheng today for you to talk about the long tail keyword strategy knowledge, I hope you can support the author; now there are a lot of sites are competing to do a word, such as: SEO consultants, SEO blog and so on this series of words; but the competition for these words is fierce, Our new station and some small sites are fundamentally competitive but they have very high weight of some of the big sites, at this time we should change the strategy to deal with the status quo; today I Zhou Xu sheng for you to introduce how to use the long tail keyword strategy to intercept these competitive words;

What is a long tail keyword?

The author thinks: The Long tail keyword is the target keyword subdivision, is usually composed by 2-3 words, even some is the phrase composition;

Characteristics of Long tail keywords?

The author thinks: accurate, long tail keyword brings the customer turnover is relatively high;

The category of Long tail Keywords:

The author thinks: The long tail word of question and the long tail word of the class head;

The long Tail Word example explains: "Network Marketing"

How to do network marketing? "Question Long tail word"

How to do network marketing? "Question Long tail word"

Is Network marketing good to do? "Question long tail word"

The most effective method of network marketing in the 2012; "The long tail word of the class head"

Hospital network Marketing; "The long tail word of the class head"

How to dig long tail keywords?

I have made a chart of my own, can from my chart in several ways to mine keywords;

　　

The bottom of the author Zhou Xu Sheng respectively for everyone to tell the method of digging long tail words;

Competitor's keyword mining;

We can see which of the Competitors keyword has search index, and less competition, can use the "Webmaster Tools" keyword mining function to see, the Competition Medium keywords (general index below 200) filtered out or as a title, edited into the article to set the key words;

Auxiliary tool Mining;

This is mainly divided into the following: Related search, index recommendation, drop-down menu, keyword tools; these several ways I use diagram for everybody to demonstrate again, better understanding;

Related search:

　　

Index recommendation refers to the "Baidu Index":

　　

Drop down menu:

　　

Keyword tools, this is nothing to say, Baidu a "keyword tool" a lot of there; the author generally through the above several ways to find the basic almost! The above arrow refers to the author's website, Baidu search "SEO Consultant" ranked fourth Oh; Look for my website: www.zxs0.com;

User search habits of the keyword mining, the method of the author Zhou Xu Sheng do not do detailed introduction, because this method used very little, if it is a large number of long tail words, simply do not use this method; I have never used it;

Above we tell the long tail keyword excavation, then we dig out, how to layout it?

The author Zhou Xu Sheng above the long tail words into two categories: the question of long tail words, the category of long tail words; Below I will explain these two kinds of keywords how to layout to our website above;

Question Type keywords: main layout to our article title; For example: "How to learn Network Marketing"

　　

Look, when we search for this long tail word, we can see the title of some articles directly with long tail words to layout, but these words are not suitable for layout to the title of our site, so it is best to layout to the title of our article, in the article more than a few times this keyword, So the relevance of our article has improved a lot of rankings will also be very close to the front;

The long tail word of Category: Network Marketing scheme

This kind of keyword is not suitable for layout to the article, if our site space is large enough to use, we suggest that we can develop a corresponding column for our layout of long tail keywords; we can develop a large class of eyes, in the large category to layout our choice of long tail words;

　　

As shown in the figure, we can develop a few such modules, in the module to layout our choice of long tail words;

Let's introduce it to you today. The author Zhou Xu Sheng This part of the content is divided into two articles to explain, I hope we can forgive, if there is any doubt, can Baidu search "Shenyang SEO consultant" The first is the author Zhou Xu Sheng blog, blog has the author's contact, directly add me QQ on line; Free for everyone to do consultants, free for everyone to do business leader;

Source from: SEO consultant Zhou Xu Sheng blog; http://www.zxs0.com reprint please famous source;