How to choose the appropriate keyword to optimize the website construction

Site needs to be optimized, many steps, but the choice of the right keyword is one of the important key steps, only the choice of keywords, the next step will be twice the effort, or you send more outside the chain, do a good job in the station optimization is also a talk.

I. Content related to the subject

Selected keywords must be related to their website theme, we need keywords can be ranked, but this keyword is not just for us to bring traffic, but also need to bring us value, that is, can be converted into money.

If the site is the sale of mobile phones, you put the key words into entertainment news, such as the key words although easy to bring no flow, but low conversion rate, which means that the economic benefits are very low!

Second, the relatively small degree of competition

Each seoer wants to put the most people search keywords on the site title, obviously this is unrealistic, the larger the search volume of the keyword competition, the greater the difficulty of optimization, ranking optimization up the probability is very low, even if it can be optimized, the time required to spend is very long.

Can choose a relatively small number of searches, relatively less popular keyword, such a keyword can also be said to expand the keyword, the difficulty of optimization is relatively easy to many.

Third, the key words have a clear

With the development of the Internet, many webmaster in the choice of keywords will not be too vague, but there are a small number of webmaster in the choice of keywords when the word is very vague, there is no goal clear.

For example, our website is to do the car navigation, the choice of keywords can not be directly to do navigation, because navigation has web site navigation, car navigation, GPS navigation, mobile phone navigation is very many kinds of our website to do in-vehicle navigation or DVD navigation such topics clear keywords.

　Iv. pay attention to some key words with regional

Take the key word of air-conditioning maintenance as an example, this keyword is with the regional, if you want to find some maintenance of air-conditioning company, it will be in front of the key words plus regions, so that users find the information they need will be easy to find the door, if only "air-conditioning repair" such should be some like learning knowledge. If you are doing maintenance, if the term "air-conditioning repair" is obviously not suitable, also does not conform to the 2nd mentioned in this article.

V. Whether there is commercial value

The enterprise does the website certainly to want to bring more orders for own company, so we choose the keyword when we have to consider whether the keyword has commercial value, there is a commercial value of the site even if very few search volume, one day a user search to find you, the same will bring you orders, Such a key word, although not to bring traffic, but can bring cash.

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