How to develop SEO project plan

If you are a medium or large SEO project leader, you will need to submit an SEO project plan for the benefit assessment before the project is formally executed. If you are a freelance webmaster, then Mr.zhao also advised you to write a SEO plan before the site, so that you can predict the future benefits. So what are some of the elements that an optimization program should contain?

1. The final vision of the project.

This seemingly empty, is talking about lofty ideals and ambitions, but in fact not. This is the ultimate goal, as the SEO project is responsible for each of the following steps are broken down in this goal, through a series of subdivisions to determine the goal can be achieved or reached time.

2. Competitor analysis.

With the ultimate vision, start looking for a few sites in the industry that have recently been linked to this vision. Analyze to include the following elements:

The site has ranked keyword distribution. In the tool so developed today, have to sigh now SEO more convenient than before. Through Chinaz and other sites to provide the weight of Baidu, go in to observe its ranking of keywords (here are listed are indexed) in the distribution of the site, including the home page words, weights, etc., and then estimate the flow of the structure. To say this, this flow structure does not contain traffic that is contributed by a large number of long tail cardinality.

② Analysis of its website SEO status, divided into two aspects: the structure of the station, the composition of the chain, analysis methods Mr.zhao has been in other posts in detail, so no longer repeat. The early use of the external chain follow the strategy, to strive to do you have I have, aiming at him has been successful, can improve efficiency. In the middle and late to go beyond the strategy, do I have you do not, which will be the development of their own resources. In the content of the quality of their articles, this is only for reference, so that you have a good idea of the quality of the entire industry, but you still have to adhere to the implementation of high-quality articles. In addition, you need to use some advanced commands such as site:www.seozhao.com to view the health of their website.

③ analysis of the other brand words, product words, such as the promotion of landing words. For example, you are a free Product brand mall, then you need to use a third-party platform to optimize your product brand word long tail words, such as "a card and B card which cost-effective" and so on, this is to increase your visitors to the landing transformation. Why pay attention to this aspect, because your boss, the head of the project, he is concerned about the benefits, he saw other sites to achieve your goal vision after a good profit, but can not see the technical details, and you as the owner of the SEO, its own web site integration marketing should be taken into account, If the site brand and reputation do not do a good job, even if you have more traffic, the station UE again perfect, also cannot obtain the visitor to trust degree finally achieves the anticipated vision but cannot achieve the boss heart the income.

④ from the above three elements, summed up the industry general situation and the main competitive intersection.

3. Step segmentation, Refine time node.

With a vision and a general understanding of competitors and the industry, you need to specify target and time nodes. For example, the specific time of the website on-line, the prophase goal plan and the time node's determination, the medium-term goal plan and the time node determination, will divide the goal again to subdivide to the specific word rank and the layout to wait.

In this step, you should draw a lot of progress tables, such as the previous optimization words have those, the number of batches.

Then according to these schedules, to refine the work.

To complete the first planned time node, your site needs to be set up with what columns and how the column content needs to be prepared, and how long the preparation cycle will take. If the team work together, then whether these content needs the other team personnel coordination, the coordination degree and the quality how to monitor. Use this as the benchmark to make the appropriate table.

② to complete the first planned time node, what is your site's outside-chain publishing strategy? What is the daily amount of release, Release form, release platform, if the team cooperation is required to cooperate with other members, how to effectively monitor the process, as the basis for the production of the corresponding table.

③ to complete the first planned time node, what resources do you need to invoke, whether the existing resources are sufficient, if the existing resources are insufficient, how to make up for the missing resources, what is the time node of the resource configuration, and then specify the corresponding progress plan for the benchmark.

And so on, make a detailed progress chart.

4. Sketch of website Structure plan.

A sketch of the structure of the Planning department's website on each target, is mainly the function of each column and the structure of the page, here to be defined is the page to export which links, text to show what to do, the page to complete what transformation, estimate page users enter the state, this sketch mainly proposed functional planning and UE objectives, However, no specific UE implementation is designed.

5. Edit Team Build.

Edit team to build the number of people needed and time node, the site to prepare the content direction, quantity requirements, quality requirements.

6. Outer chain composition.

Outside the chain team to set up the number of people and time nodes, the site outside the chain by which parts of the chain of quality and quantity of the control method.

7. Integrated Marketing.

Whether the use of Third-party platform to do the word, whether the use of micro-Bo and other popular elements on the drainage, whether planning planning department to do time marketing, if the overall development of the initial concept and planning.

8. A summary of the monitoring forms required during this series of steps.

Finally, in doing SEO projects, especially the big projects why must be the most detailed planning, here out of the goal planning, the most important thing is to the boss understand, what he will pay, what time period will get what. A lot of failed SEO projects, its own project is no problem, the problem is in the process of mutual distrust between the boss and the performer, the boss does not trust him to get the expected return, and thus reduce investment, and SEO personnel due to the reduction of input to reduce the morale, carry out a negative performance, thus the cycle of the beginning of the vicious circle Then a meticulous planning table, so that the boss of the total input has a preview, will not feel that this is a bottomless pit, at the same time because there are phased operational objectives, so even if for some reason the goal has not been fully achieved, but the boss can also know how far distance gap, and then have confidence.

So sometimes SEO to a certain extent, is a technology based on the work of people.

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