How to effectively and significantly increase the download volume of your app

Most apps are on the same starting line at the beginning, how can you get more downloads?

A. Limited time free

Paid-to-free In fact is what we often say "limited time free", will be paid to apply free days for users to download. This approach was originally an activity in the app Store, but from 2011 to the present, it has become one of the most common means of popularizing applications, especially for gaming applications and new products. If your app is a paid app, you might want to try this approach.

For free apps, we can also use the Paid-to-free method: It's free for an in-app purchase. However, it is important to note that this in-app purchase is the best non-consumable, that is, the user buys once, can be long-term use, so that the user's appeal will be more intense.

Tips:

1. "Exposing the media" is one of the factors that determine the success or otherwise of the Paid-to-free strategy. You might as well find some influential or counterpart media to report.

2. The use of this strategy will be better with the application of the factory or the small famous application.

Two. App Store optimization

The App Store optimization, which we often call ASO optimization (App Store optimization), is the process of increasing the ranking of apps in each app market leaderboard and search results, narrowly speaking. Currently, ASO, which targets search results, has dominated the mainstream.

If you don't understand why more and more developers are starting to stare at ASO for search results, Apple's latest data should tell you everything: more than 65% of users will find and download apps using keyword search. If you still doubt it, you can also look at the competitive level of the leaderboard and the cost of optimizing the list.

ASO's effectiveness in increasing app downloads and exposure is undeniable, and there are many factors that affect ASO from the current app Store ranking rules and search algorithms, including: app title, key field, app Description, icon, app and preview video, downloads, user reviews, Active users and so on.

Three. Localization

The global market expansion of China Mobile Internet enterprises has changed from the previous individual temptation to the collective "overseas gold panning" model. The app stores that Apple has built to better serve different countries and regions have become a potential market. One of the best ways to boost downloads and occupy foreign markets is to implement "Localization (localization)".

Before localizing, the steps to determine the scope and strategy of localization are essential. Which countries do you want to push for, "deep localization" or "small-scale localization"? And so on, we need to figure it out in advance.

For example, if you want to dig deeper into certain markets, you will probably need to localize all the content associated with that product-language, functionality, design style, promotion channels, marketing campaigns, and so on. If you just want to test the potential of some markets first, or if you don't have enough budget for a wide range of localization, you can start with the app name and keyword field keyword settings-Choose your local language, and combine the local people's habits to set the name of the app and the keywords, etc. Then test which keyword the band effect is more obvious. Then further let the application description, and so localization, and finally focus on the application of internal things, such as language, design style and so on.

Four. Cooperation with quality media resources

The application of the red can be reported by the media, as well as media reports may become the cause of the application of red. Try to get your own apps onto the mainstream media, whether it's product launches, updates, financing, etc., and you can contact the media for coverage.

In addition, the user-gathered forums, communities, etc. are also available resource bits. By trying to publish media coverage to these places, if potential users happen to see the story, it is likely that they will be able to proactively find and download your app.

Five. Get Apple's recommendation

"Boutique Recommendation" is one of the APP store traffic entrance, in the Quality recommendation page, Apple not only set the "editor selection", "Hot app" and other exposure places, but also added "excellent new app", "The best update Game" and other sections, their absorption effect must not be underestimated.

There are many ways to get Apple recommendations, here are the main two points:

1. Unsolicited submissions through official channels

In April this year, Apple pushed a message on the App Store program page called "Discovery on the App Store", which not only tells "how Apple is showing apps to users", but also describes "common features of the recommended apps" and recommended portals.

The message points out that all of the recommended apps have a common denominator-offering unique value to Apple users. In all of our categories, we've screened apps that are new online or just updated to showcase premium apps to users. This process does not require payment or other formalities, and our editors examine the various factors that the app can use to make users enjoy:

UI design: Clear, attractive, beautiful;

Use experience: efficient, practical;

Innovation: To solve the specific needs of users, the use of Apple's latest features;

Excellent quality of products and excellent localization;

Smooth product use;

There is a beautiful App detail page;

Features that are sufficiently prominent.

If your app is recently online or has a major update, you might want to cover it up (preferably 3 weeks prior to the online/update).

2. Get referrals from Apple insiders

Make friends with people who have the right to recommend it, or connect with someone who works at Apple (even if he doesn't have the right to recommend it, it might help you). If you search for a network of people around you who still don't have a job at Apple, you can go to Twitter, LinkedIn and other social networking sites, and it might be a big bonus.

The number of downloads that ASO brings is obvious, the app is on top of the boutique recommendation page, the large area exposure, and the resulting traffic is not to be underestimated. and media reports and other methods have been verified by a number of developers. In the application of the promotion process, if we can combine these strategies, the app download volume is how low? If you are interested in app promotion and ASO optimization, you can talk to ASOTOP1 official Website "No.: ASOtop1".

How to effectively and significantly increase the download volume of your app