How to face the search engine down right

How to face the search engine down right
Facing down the right to calm analysis, the main problem is still in the site itself. So to start from the site, if the site has been down right what should we do? The general right to drop is divided into four kinds:
1, the site part of the content reduction;
2, the homepage of the website is blocked;
3, the site external links to reduce;
4. Delete all pages of website.

For the emergence of search engine on the site down the right (search engine closed site of a page, or reduce the amount of, this is what we often say down the right) or seal the station (search engine does not include the site, or the site in search engine all pages delete) problem, the main Baidu only included the homepage of the site. And Google has good results. To solve these problems is basically to improve the site in the search engine weight, so that the search engine to recognize your site. Huang Xiangru in the years of combat research, Www.111cn.net summed up the following questions:
1. Increase the chain: a website has the perfect structure, has the marketing and lets the search engine highly approbate the condition, this is enough? Huang Xiangru that this is far from enough. Search engine recognition, if you want to let it highly recognized, this requires external links. External links should also focus on quality. A new site, do not care if your external links are high quality. You only need to find some reasonable structure, there is no deception, there is no excessive optimization of the site to exchange links good. Because these sites are a certain potential site, it is possible in the future will become a high weight of the site. If the site already has some of the search engine weight, then in the selection of external links should pay attention to, absolutely can not be down the right site for link exchange and links. There is also a point, is not stingy with your links, appropriate to some of the low weight, high-quality sites to link. Pay attention everywhere, and when you see that you can publish your own site links, be sure to publish. But do not in those posts full of links to the message, forums and other places published. There is a lot of added to the catalogue, now there are many very good Chinese directory, if you can join the foreign directory engine can also

　

2. Change structure: The structure of the website is the whole frame of the website. Some sites, in order to achieve some online functions, a page has multiple IFRAME. Although search engines are progressing, Google has avoided the problem, but Baidu still does not like the presence of an IFRAME page. For the internal link of the site, we must be in clear understanding, keep the link unobstructed, as far as possible do not appear dead chain bad chain situation. For a dead chain problem (if it is your own server), you can redesign the error message. Periodically use Googlewebmastertools or Xenu to check your site.

Speaking of the overall structure of the site, there have been SEO experience or marketing-type site (from the user experience, to the user behavior tracking, and then finally sales as one of the site) to build people know that the site is not the purpose of beautiful, the purpose is to convert the site's access users, so that the site And to do this, the structure of the site is very important. Simply put, the site structure is to let users see what he wants to see, so that he can always find the information and products, and at any time to find your contact details. Search engine, so that search engine can smoothly through the pages of the link to crawl to each page of the site, specific aspects such as the establishment of effective link navigation, so that each page has a navigation function, can facilitate the engine, but also user-friendly. Create a site map that will be important content or catalogue in the map. Use HTML pages as much as possible.

3. Quality: The site should have a certain quality, if a Web site can not provide users with valuable information and content, will be greatly compromised by search engines, search engines are also very focused on site content, page quality, internal links, external link quality and the quality of the site's final page. Huang Xiangru that the site's high-quality content in the optimization occupies a large proportion! Since the content is very important, how to create quality content? Search engine read the article can only separate the content of the Web page, index, and then through the word segmentation and other technology to compile the contents of the machine. Then the user uses the engine search related keywords, the search engine provides content. According to its weight, uniqueness of the page site or related pages in advance or back, to show the user. So for quality content, try to use original content. Everyone's way of writing is different, the expression of the word form, but also certainly different, so as far as possible to ensure that the content of the original uniqueness. Page quality, refers to the final end of the page quality, the content is also counted as one. Huang Xiangru also points to some of the most important aspects of the site that have not been noticed. Many sites have their own news page, this page can be said to be a terminal page, but the webmaster will forget to add such a page of keywords and some of the most basic meta tags, the specific mark will not say, really should pay attention to. But remember not to abuse. Baidu's Bar, know, entry, can be said to be Baidu's several major products most meaningful, these products create a lot of the only independent content, and many of the content is in accordance with the Chinese search habits developed.
4. Light optimization: You do the site, as long as you tell the design staff SEO several big principles (the network has a lot of introduction SEO articles, I do not say more here), let him follow these principles to do it. Do not optimize for optimization, this effect may backfire. Also do not accumulate keywords, in order to expand their outside the chain and crazy to add links. I have a lot of customer sites have paid a great price, in exchange for the search engine on the site down the right to find the reason.

5. Fine code: Many websites are beautiful and gorgeous for their own pages, in order to achieve some complex functions and use a lot of cumbersome procedures to control, and in the deployment of these programs, very do not pay attention to the neat nature of these procedures, often without any principle of random insertion, which will make the search engine very confused, There is no train of thought. So in order to search engines can be better included in your site, please give up those fancy or some not practical features it.

Summary: Site content reduction, in the face of this problem, should first consider the network internal link whether there is fault, is not the site of too many dead chain. The homepage of the website is blocked, this kind of problem mainly appears in the Baidu. This problem solves relatively simple, the server main header index is modified to other pages directly. or modify the file name of the first page. But the prerequisite for doing this is that the page is not overly optimized. External links to reduce the site, mainly because your site's external quality of the connection is not high, the search engine to adjust the time will be your external those "junk" link deleted. Therefore, we must pay attention to high-quality external resources. Site All pages deleted, this problem is more serious, the general emergence of this problem means that your site must be a big problem. It could be an overly optimized, possibly a web site structure, and so on. This problem has to be restored to the site as it is, removing the redundant links and modifying the site frame structure. Waiting for search engines to be indexed, generally this cycle will be very long. If this site domain name is not very important, you can consider replacing the domain name, resubmit search engine.

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