How to filter the right push platform for startup apps

For small and medium-sized App development teams, it's a contradiction to adopt a timely and accurate message push. Push the same content to all end users, worrying about disturbing users, causing users to resent it, and personalized clustering push, because the team is small, lack of operational energy can not be achieved. What to do?

The Secret (Innovation Workshop) team took the experience of the partners to push the test, the effect of the whole team was surprised: push to the App brings 30% of user activity, the second day of the daily life also has a continuity of the collateral effect, new users have been a certain increase. How do you do that?  

The small series has been a secret CEO Zhang Hao in the industry salon to share the shorthand draft, comb the following.

First he talked about how to choose the right push platform for the product. Zhang Hao said the secret had tried a variety of third-party push service platforms at the start of the operation. The earliest choice of more professional qualified push products -a push, the problem is the product order payment, the number of online links more than 10,000 will be charged, for the day to do hundreds of thousands of of the secret, the cost is a bit expensive.

Secret also try to choose the brand, service and free push platform Baidu push, but the problem is relatively more: service is not very stable, the background interface is not easy to use, in addition, there are common problems of large companies- communication efficiency is low.

Finally, the Friend Alliance (doing statistics) launched a new push platform, is also the Zhang Hao and secret team satisfaction of the highest service platform. Their push service is free, and the product's update iteration speed is fast, and the friend alliance pushes a relatively stable arrival rate, support set send speed, this is very important for the start-up team. The background interface is easy to use, can be used to statistics on the open rate, can clearly know the follow-up effect of message push. It is also important that communication is more efficient, and developers ' problems will soon be fed back.

Of course, the specific choice of which, but also the developer to assess their own.

Second, Zhang Hao shares some of the experience of the secret APP in the push, which is very dry.

1, push and user-related or user-interested content

The most important thing to push is to let users receive their own content in time, otherwise the message is invalid. Zhang Hao For example, some developers will do user wake-up to send users like "You don't use, look at it " message hint, such a push does not have enough power to inspire users to open the application, so push is difficult to effectively. Instead, push the "you receive a private message /comment " so that the user experience will be better, but also improve the user's use and enhance user stickiness.

2. Reasonable push frequency and push time

For most App products, a two-day push is a reasonable frequency. The secret is to use one day to push, Zhang Hao think this has reached the limit of push frequency, and then high will make users feel disgusted.

In addition, a reasonable push time is concentrated in two time points: Noon and evening. 12 noon -12 and a half is a lot of people to rest or eat time, if the content of the push is wonderful enough to attract new users. The use of secret products during peak hours is 11 to 11:30 in the evening, much later than other popular products, so the secret push can be set at 21 O ' Night. For most products, the best push time is still at noon and 5-7 pm.

3, high-quality content push

Zhang Hao special emphasis on the importance of quality content. He believes that UGC products still have a certain advantage. Secret operators conduct content screening every day, picking out content that matches popular tastes, and trying to make most users happy. Second, be sure to push the content that the user is interested in. Finally, focus on the role of the title, allowing users to generate open interest. Be aware that the push headers match the actual content.