How to create a blog that meets user needs? Only three steps are required!

When you are reading this article, you may be experiencing a situation where your website needs to be updated, but you still don't know what to write. To get rid of this dilemma, we often write the latest and most popular news or industry news and new products.

When you are reading this article, you may be experiencing a situation where your website needs to be updated, but you still don't know what to write.

To get rid of this dilemma, we often write the latest and most popular news or industry news, new product and service evaluations, recent conferences or gathering reports. But we cannot always write this content. We have to write something that is not only useful but also attractive, so that we can closely connect with users.

You may be an experienced veteran, copywriting, or marketing engineer. Maybe you know your users very well. you have completed personal role positioning, keyword research, and survived the "Wensi depletion" period. I have also seen the work content of multiple website editors and have tried professional content generation software. However, whenever you need updates, you are still confused about finding a relevant and eye-catching topic.

The reason is that although you know where to collect raw data or you already have the raw data to inspire new theme, but the most difficult part is how to find available information in massive raw data.

Here, there is a simple operation process that can be applied to all industries, you can also upgrade or change this process according to your own situation.

Step 1: collect relevant data

The most important thing in this step is to always focus on the most important data, which must all point to our central task: to extract a highly relevant and interesting topic.

We can collect data in the following six directions:

1. the most popular blog

L The most visited blog posts: use statistical software to check which blog posts have high page views, high conversion rates, and long stay time. Retain the highest 20%.

L The most frequently-shared blog posts on the sns website: view the most frequently-shared blog posts, and retain the highest 20%.

Next, we integrate the details of the two 20% blog posts into an excel table and record the following information: article title, URL, access volume, conversion, stay duration, sharing (weibo, everyone, happy, etc)

2. competitor's most popular blog

L share the most blog posts on the sns website

L The most externally linked blog posts

The highest integration rate is 20%. the following information is recorded: Title, URL, sharing status, external link, and linked domain name.

3. share the most contents in your social circle/circle of friends/Big v

L The top v in different fields on Weibo or other similar websites. follow the content they share most frequently. List of the most discussed topics in the group.

Sort out a table, record the most influential content shared by the Big v, classify different topics, and record other related data, including: title, URL, sharing status, external link, and linked domain name. Remember: Big v people are keen to share the most popular content in the circle of friends.

4. the most popular content on social networking websites

Record top topics, hot discussions, and most shared content on social media sites. As before, the record includes the title, URL, sharing information, content type, and other information.

5. related industry problems

For example, the most frequently asked questions in the SEO industry. E-commerce is the most popular topic. By searching for related keywords in the search engine, the list of the most popular industry problems is obtained.

6. industry-related answers

Through email subscription, you can see how professionals can answer the most popular industry questions. These can help us better understand industry issues and form our own answers to write eye-catching blog posts. At the same time, we can also let us know which websites are paying attention to this issue, and where we can find answers to similar questions in the future.

Step 2: Ask a Question

We have collected a lot of relevant information through the above six methods, which is the resource for extracting our own blog topic. Next, we will analyze the information:

1. find the most special content or question, that is, what distinguishes this content or question from other content or question. Similarly, you can also find the same part between popular content or problems. The reason why they are so popular may be that they are particularly concerned about the field, style or format, or follow a special format. List these criteria.

2. based on the previous analysis, we will list some potentially eye-catching blog topics based on the existing popular content. Remember to apply the previously summarized standards as much as possible.

L pay special attention to the use of 5 W and 1 H to establish a blog topic. 5 W includes who, what, when, where, why, and 1 H is how, this how is to think carefully about how our topic meets the needs of users.

L classify these topics by the number of searches and their relevance to users.

3. check which topics have been used by yourself, your opponent, or other websites. See what results have been achieved for published content. This is important for you to determine the form used to publish this article. How did they publish this topic? In the content format, select text, chart, video, list, or ppt? In terms of document types, is it code, news, comments, online lectures, reports, or competitions? In terms of time, how many years ago or the last few months?

As shown above, we will obtain some important information related to the quasi-theme:

Blog topic

Search volume and relevance

URL, article type, content format, release date, sharing status, external link, link domain name

Note: Here the most important criterion is the search volume and relevance.

Step 3: determine the subject

Raise the following questions to further clarify the subject:

1. is this question related to your website/career vision and goals?

2. does this type of blog really interest your users? Is it really useful to them?

3. can this topic help your users solve problems? Improve their existing experience?

4. can you clearly write this topic? Can it be easy to understand?

5. Are there any materials required to write this topic? Or is it easy to get?

6. Will this blog post benefit you?

If the answers to these questions are positive, the topic is expected to become the topic of your next blog.

In addition, some topics may meet all of the above requirements, but they have already been used. There are two solutions: you can write a follow-up article, you can further expand and mine the original information. you can also reorganize the original information into lists, ppt presentations, videos, and gadgets, these are more attractive to users and then write a blog post to promote them.

This article by 58 site directory http://www.58q.org/artinfo/104.html original, reproduced please note!