How to mention or the weight of the site to your Baidu keyword ranking upgrade

We all know that Baidu is fickle, Baidu itself to pay more attention to the Chinese user experience, that we should be from three aspects to improve the site Baidu keyword ranking upgrade.

　One: Click Principle

First of all, we should know what is the principle of click, the principle from the traditional meaning of the search for the first 20 keywords on the home page of the first keyword click Flow comparison. Click principle is to make up for the search for an important flaw, after the eye simulation test found: A large number of keyword sequencing, in fact, the largest flow of traffic is not the first, sometimes the fourth place is higher than the third, the third is higher than the first name. We know that a site can not meet the needs of everyone, we only meet the needs of most users, or in a certain period of time to meet the needs of search keywords, as long as you can meet the needs of users, Users will click on you. A website is first through the title and description of the degree of attraction, when the title meets most of the needs, with some more attractive language to describe the writing, however, a site is not only caused by the user's click and the desire to cause the next visit, which requires that your site has content to meet the user's mouth stomach, at least, users can be in your site To find what you need.

　Second: How to enhance the value of the home page

The resources of the search engine are limited, the resources of the Internet are unlimited. Search engine to provide high-quality service, must choose a higher value of the page. The value of each page is evaluated at this time. The evaluation of page value has the following four characteristics:

1. Timeliness. That is, the page contains the key words with the Baidu cloud list is consistent, the timeliness of this page is very high.

2. The lack of substitution of the page is irreplaceable. All users need to meet the needs of the page must be relevant, can also be called uniqueness, a page of the higher the lack of the page value of the higher, the higher the total is included, irreplaceable is not necessarily original, but must be unique. If your website page value is low, you collect other people's website also have no use; if my wind station page value is high, you collect other people's website will have the value to you.

3. The stability of the website. The opening speed of the website page is an important standard to check the quality of a page. In addition to the page in the opening speed, the elements of the page to be rich, in this point, the video element is larger than the picture element, the picture resources are larger than the text resources. We should pay attention to the design of user experience, reasonable use of HTML tags, reasonable segmentation, bold and tilt, according to the size of the picture, control the opening speed of the page. Control the number of ads, statistical tools to use the number suggested for one, up to no more than two, the best page ads and topics related.

　Third: The stability of the outer chain

Reasonable release of the chain, wide range, here, tell everyone a small way, prepare an Excel file, please save your outgoing chain address, and four levels of statistics, to different colors, which is included in 24 hours, which is included in the week, which is one months, Which is more than one months, so that we can easily see which one is used, we through analysis, constantly improve the release process, often summed up the skills.