How to optimize the website structure of shopping website

Do site SEO Nothing is the most important, there is nothing is necessary, but there will be some things are very necessary, here said the site structure, is that we need to do a good job. Different types of sites because the focus of the site is different, the distribution and selection of keywords are not the same, so the structure should have not the same consideration, here about the network to buy platform class site in the structure of how to deal with. The biggest feature of the shopping site is that there are many keywords, especially the long tail words, said there are thousands of words is not exaggerated. With so many keywords, if you don't have a good structure, you're not going to be able to do one of them up. So for the structure of the shopping site, the most important thing is how to keep so many key words of the page methodically coherent, to achieve no matter what page you are to do the ranking of the other tens of thousands of other pages to form the effect of help, so you can make these words are successful to do up, bring rich flow.

The idea of the website structure:

Since you know the most important is the key words, then do the site structure of the time will be around these keywords. First of all, we should classify their website keywords, shopping site keywords can be roughly divided into such: industry main keywords, classification words, brand words, product words and long tail words. A very popular example, do clothing category of the website, the industry's main keywords should be: clothing, clothing, and so on, while the classification refers to men's, women's wear, casual wear and so on.

After the keywords are divided, we have to consider which pages to use to do these words, such as the industry's main keywords can be used to do the homepage, and the classification is best to use the channel page to do, product words should be done with the product page. The most important thing is the processing of brand words and long tail words, for brand words, a lot of previous shopping sites may be created specifically brand page to do, this can really make the brand page has a good ranking, but in fact, specifically to do a number of isolated brand page out, one is the weight of dispersed, the second is the link between the various brand pages is not perfect, So you may need to add the anchor text of all the relevant brand words at the bottom of the brand page to increase the connection between each other, and also need to have the anchor text in the channel page that refers to the corresponding class. This looks very complicated. So now a lot of successful shopping sites, will be all the brand page also integrated into the classification of the channel page, so that the relationship between the relevant brands become very perfect, and brand page and Channel page is also more closely. And one of the benefits of doing so is that the link between the brand page and the long tail word is resolved.

Here also must say the long tail word, does the shopping class platform website, digging the long tail is actually very simple, because the most long tail word comes from the parameters of your product, or clothes for example, clothes have color, size and so on parameters, these parameters combined into the word is long tail, such as black 22 yards of trousers. So using parameters can dig out thousands of long tail words. These parameters just happen to be on the channel page, so it has a good connection to the channel page and the brand page.

These are in fact basically the site's main structure to describe it, summed up is a sentence: The Channel page contains the brand page and do long tail word page. In this website structure, the channel page is plays the role of the pivot, the channel page, the brand page, the product page, the long tail word page These 4 pages relate very tightly. Doing any one of the pages will help other pages.

The above mainly refers to the main structure of the channel page, do not forget to put on the home page important brand, important product entrance, it will increase the weight of some pages alone; in the product page do not forget to put the information of similar products, you can increase the link between the product pages; crumbs are to run through the whole website; As for the article information, such as the page can be used as another branch, only need to give them access to ensure that included, while important information can be reflected in the site of the various related pages can be.

When you are thinking about the structure of a shopping site, remember that is to do different Keywords page direct contact must be complete, to be able to reflect the focus of the page, it is like pulling a body, to do a type of keywords to many other types of words are helpful, so that can be all kinds of words to do up, bring more traffic, Bring in more orders.

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