How to promote the software of app to do well

　　App Soft Article general classification

The first category is app profiling

App evaluation is a new kind of evaluation method which combines product highlights and highlights product differentiation and characteristics. Different from other types of evaluation, app evaluation station in the user's point of view to analyze products, write the evaluation is more humane, the expression of content and ideas more affinity, attractiveness and appeal, can do reasoning, to love moving.

　　The second kind is the news draft

News Draft is a well-known word in the public relations marketing circles, it comes from the traditional media, so its writing form is also the same as traditional media, that is, the message manuscript and the communication manuscript (more used in the product on-line, release when the version is updated). News articles related to the skills of relatively few, basically as long as the text fluent, accurate language, level clear, logical and strong, can express the product clearly, the expression is complete.

　　The third category is a column report.

namely directly to the industry column well-known writer manuscripts (36kr, Tiger Sniff, titanium Media) and so on. The article takes the industry depth analysis, the column interview form composes. After the article is finished, it also gives the normal news report, and publishes it to the relevant media column. The effect is still good, can let more insiders and investors see.

To sum up, there are several types of app software writing. Because the software can not affect the user experience on the basis of the established app to promote the effect, so highly respected by operators. Therefore, a good app product how to do the writing of soft writing, is the operators have to consider one thing.

What's the time? What's the content? How to tap the news points? to "xx decoration" as an example.

What time does it have to be sent?

App Online before

Send news, for example:

"Decoration category app cut home O2O online designer's Way of landing"

After app shelves

Evaluation Drafts & press releases, for example:

"XX decoration: The design of a small day carrying big dream"

"XX decorate the app for the designer to build free exclusive platform"

After the app version is updated, for example:

"XX Decoration 5.0 new version of powerful to take you to play the decoration design"

"XX Decoration 5.0 surprises bring home new experience"

Before and after the product financing, for example:

"XX decoration: Mobile O2O Transformation attempt"

"From the decoration of XX to spy on the future ecology of Home O2O"

How to tap a news point?

In general, the app features, downloads, classification rankings, and so on to find news points, see the following examples:

According to the characteristic: "xx decorates the lazy person's decoration artifact"

By download: "Angry Birds in the space version of the domestic download broken million"

According to use: "xx decoration wedding room design artifact has it is wayward"

By rank: "Angry Birds" the space edition has risen to the top of the global rankings

How to choose the Channel to send?

Preferred channels related to your app category. Second, home app of course the preferred Home class website, medical app preferred medical site or channel.

Select Portal News or it, mobile Internet-related channels, and increase the user's trust level.

Select other sites, but need Baidu news source, in Baidu News can be seen.

Good direction and continuous content will make the product exposure and industry concerns gradually increased. Write what type of article, in which way the dissemination effect will be the best, which is particularly important for the choice of channels. So summing up the above points, the author believes that writing a clear purpose of the quality of app software, coupled with a reasonable and effective release program is the successful application of software marketing methods.