How to promote your website in website evaluation activities

Source: Internet
Author: User
Value of website ranking for website promotion
The rankings of websites are mainly used in the following aspects:
(1) increase awareness. The objective and fair evaluation results are often reported by multiple media, which produces a good news effect and has a more obvious effect on expanding website awareness than conventional promotion methods. This is also the root cause of the promotion function of the website evaluation. If the selection result has no news value, the evaluation will naturally become meaningless. Therefore, it is not necessary to participate in all ratings. It is only meaningful to participate in those ratings with news effects.
(2) attract new users. According to CNNIC statistics, new Internet users in China are almost doubled every six months, even if the growth rate of new users decreases after 2001, however, the number of new users per six months is still several million. For many new users, they may not be very familiar with the status of the existing website. Therefore, the comprehensive evaluation result of the website has certain guiding significance. New netusers may first become users of well-known websites.
(3) increase persistence and loyalty. Most excellent websites have similar characteristics: good customer service, valuable website content, and vigorous business models ...... Under the same conditions, the customer is obviously more loyal to the famous websites on the list. Excellent websites also mean more promises and customers' trust.
(4) understand the competition situation in the industry. Especially for the comparison and shopping model of the website evaluation, to maintain a positive sense of positive competition in the industry. Stores are ranked based on various indicators based on the difference in "service quality", which is conducive to promoting sellers to improve their business models from the perspective of overall customer satisfaction, not just price competition.
Main form of website evaluation
Readers who have gone through the Internet bubble in 2000 may still remember that the selection of excellent Chinese websites held by the China Internet Information Center in June 2000 was enthusiastically participated by all kinds of websites across the country who wanted to attract attention, many websites have adopted various cheating methods to improve their rankings. The selection activity eventually became a farce, and the selection activity had to be canceled later. However, some standardized website evaluation activities still have their value and vitality. According to the different methods used in website evaluation, there are five common modes: Website Traffic Index ranking mode, comparative shopping mode, expert evaluation mode, questionnaire survey mode, and comprehensive evaluation mode.

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