How to select and analyze the high quality key words

For high quality keyword screening and analysis work, this article mainly introduces two main ways.

First of all, we can collect through the Google UA to source keywords and keywords in-depth analysis, now Baidu's keyword analysis tool can also be a lot of attention, eventually we need to draw a simple analysis of the atlas, from this map, we can intuitively feel what users search and what users need, What is more important is what we can provide to our users, and where our experience does not meet the needs of our users, we can use a map to fully display the content.

　　

As shown in the figure, through this platform can be intuitive to see the source of the keyword, through the longitudinal axis we can see the source keyword access flow, for the flow of large source keyword, will be the focus of attention, the horizontal axis of the user source keyword access depth, the greater the flow, the deeper the depth of access, The more important the value of this type of source keyword, and the smaller the flow of the source keyword, the lighter the depth of user access, indicating the smaller the value of the source keyword.

In addition, for the source keyword, we will also divide these words into four levels to filter, for large traffic, but the user access to a small key words, we will focus on analysis, analysis of user behavior and the user experience of the page, in the end is which link out of the problem, which for our site, it seems very important.

The second way to filter keywords requires us to use their own web site to analyze adaptation.

For example, the word "hotel" has a keyword index of more than 3900, "micro-letter" The word of the keyword index in more than 39000, and for some local keywords, such as "Shanghai micro-trust platform," such as the index of the word is zero, which means that we have to do the general optimization measures, such as the content of the article update, The addition of external links, the exchange of friends and so on can be easily put this kind of keywords to Baidu's homepage (here may be questioned, because there are some no index word is really difficult to do, this article is only for the general phenomenon, not including brush words, etc.).

We need to conduct a self-test of the site, the first clear is that we want to do the size of the site, that is, the flow of the site, the end of our target traffic is how much, the site can carry the maximum flow is how much, this is conducive to our site later on the weight of the understanding, which we can determine a year, two years, Our website can achieve the weight is how much, if you estimate the weight of your site will not exceed 2, then do not choose High Index keywords as your site's main keyword. If you're going to build your own site a little bit bigger, then you have a choice of these words.

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