How to select the keyword that best suits you

First, consider from the user's standpoint

What keywords are used by potential users of our website or product information when searching for related information? This is the basic foothold of our selection. From the customer's perspective, imagine the customer's search habits and hobbies. In fact, we can get feedback from a lot of resources. Including our customers, suppliers, brand managers, and sales personnel. We can set different content based on our own promotion content. This blogger was deeply touched by the fact that few users in China would search for the "host Control Panel". Therefore, based on users' search habits, we set the keyword to "cPanel virtual host Management Software ". For some popular words, the wider the scope should be considered. For example, weibo marketing may be bundled with portal site information such as Sina Tencent.

Second, expand keywords into phrases for multi-arrangement

When a user searches for a related information, it is impossible to accurately match your keyword. Therefore, after selecting the main keyword, it is necessary to expand each keyword to form a series of long tail keywords, this can be referenced by Baidu, Google, and other search engines. In addition, you can change the word order in a phrase to create different word combinations and combine them into a question using a combination that is not commonly used. This can include synonyms, replace words, metaphor words, or common misspelled words, use other qualified words to create more combinations of two, three, and four words. CPanel virtual host management software and virtual host control platform are all arranged in multiple ways through synonym extension.

Third, use professional concepts to limit visitors

We need to clarify the concept of the keyword Group of the website, and be clear-minded enough to prevent the phrase from being too broad. I believe this principle is very clear to everyone. The more detailed the phrase, the more professional it is, it can be more targeted, so that some visitors who do not have value for us can be blocked and our target user groups can be precise.

Fourth, use geographic locations to lock target groups

If your website service location is critical and has geographical characteristics, add it to a keyword group, such as ** FLOWERS, ** Chelaile network. After the region is locked, is a very targeted keyword. This applies to some local websites.

Fifth, often search for competitor keywords

Looking at the keywords of our competitors reminds us of some phrases that may be missed, so we can be aware of the entire competition situation. Which word is the most competitive and which word is the most promising. At the same time, we cannot copy the keywords of the other party. We do not know how the other party applies these keywords. Therefore, we should examine and weigh the keywords by ourselves, search for competitor keywords is a supplement to the selected keywords.